Trade Marketing Manager (GT & EM)

Job Summary

To direct the Trade Marketing function in ensuring company and category objectives are achieved by translating overall brand strategies into actions that build sales volume, create brand relevance, and drive category growth, specifically in General Trade and East Malaysia (a mixture of GT and MT). The role will also be responsible for all elements of shopper activation programs for Beverage and Health Enrichment, aimed at delivering desired changes in shopper and retailer attitudes and behaviors, both in-store and on online platforms.

Job Responsibilities

Trade Marketing Planning

• Develop and implement shopper programs to boost sales and brand value.
• Create trade channel strategies focusing on distribution, visibility, product assortment, promotions, and pricing.
• Identify new channel and category opportunities.
• Analyze promotions and competitor activities to support category strategy development.
• Drive sales volume through targeted programs and initiatives.
• Lead the Sales and Marketing Activity Calendar for GT & EM channels.
• Track and compile sales execution programs according to KPIs.
• Manage Trade Marketing budgets and ensure efficient use of funds.
• Communicate sales activities and promotional plans via a Sales Bulletin.
• Develop promo grids for GT & EM channels and drive online traffic.
• Handle promotion logistics and provide sales support materials.
• Lead projects like NPD launches and manage restructuring as needed.

In-Store Activation

Category Management

Project Management / People Development

Your Team

Reporting to : Head of Trade Marketing

Peers : 2 x Trade Marketing Managers and 1 x Assistant Trade Marketing Manager

Skills and Experience

Strategic thinking

Proficiency in Microsoft Excel and PowerPoint

Minimum of 5 years in Modern Trade, Trade Marketing, or Trade buying within a MNC FMCG company in the region

Education

Bachelors in Business Administration or Marketing

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience / background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.

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