Marketing Manager

Role Summary

The Marketing Manager will lead TPAC’s marketing strategy across regions — driving sustainability communication, innovation visibility, brand positioning, and digital engagement. This role combines creative storytelling with data-driven marketing to enhance TPAC’s presence, generate qualified leads, and build a strong global brand identity.

Key Responsibilities

• Brand & Corporate Communication

Strengthen TPAC’s brand identity across all entities (TPAC, SUNPET, COMBI, other entities etc.) - with diverse product portfolio - pharma, food, beverage, etc.

Develop consistent messaging and visual standards aligned with TPAC’s values of quality, innovation, and sustainability.

Lead corporate campaigns for events like Gulfood Manufacturing, FHM, and industry trade shows.

Create impactful presentations, brochures, videos, and newsletters to enhance brand storytelling.

Highlight TPAC’s sustainability journey — solar initiatives, recycled polymers, green credits, and eco design.

Develop sustainability reports and customer communication showcasing TPAC’s ESG achievements.

Partner with operations to document and promote new sustainable packaging solutions.

Position TPAC as a thought leader in circular packaging and responsible manufacturing.

Collaborate with the technical and R&D teams to introduce new packaging concepts.

Plan and execute product launch campaigns — from prototype teasers to customer showcases.

Build customer case studies showing how TPAC innovations create brand and environmental impact.

Manage LinkedIn and other social platforms to amplify brand awareness and engagement.

Develop a monthly content calendar — combining corporate updates, sustainability stories, and customer success.

Drive digital visibility through SEO, paid campaigns, and consistent brand storytelling.

Monitor analytics and continuously optimize reach and engagement metrics.

Run targeted campaigns (email, social, website landing pages) for lead generation and customer nurturing.

Collaborate with the sales team to build customer databases and track leads via CRM.

Support regional sales with marketing materials, customer decks, and case studies.

Measure ROI on marketing activities through leads, conversions, and brand impact.

Manage participation in trade fairs, exhibitions, and customer seminars.

Coordinate booth design, brand collaterals, and event messaging.

Explore co-branding or partnership opportunities with sustainability and packaging networks.

Develop and execute TPAC’s global marketing strategy aligned with business objectives and regional growth plans.

Identify market trends, competitor positioning, and customer insights to shape brand and product strategies.

Partner with leadership to define annual marketing priorities, budget allocation, and ROI goals.

Build a unified communication framework that connects sustainability, innovation, and brand differentiation across all markets.

Support long-term business strategy through brand perception tracking, market analytics, and customer engagement insights.

Job Requirements

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Salary match Number of applicants Skills match

Your application will include the following questions :

Manufacturing, Transport & Logistics 101-1,000 employees

Combi-Pack is one of the leading and award-winning manufacturers of high quality and innovative plastic packaging in Malaysia since 2007 and is committed to achieve international standards in health, safety and environmental (HSE) practices for all our operational process and activities.

We aim to help local and international brands develop an impactful packaging for their products, focusing on product protection, aesthetic enhancement, shelf life extension, production efficiency and overall packaging experience. With all in mind, we produce plastic packaging, which is 100% recyclable since 2007. We offer our solution to various food segment industries from instant noodle, chocolate, biscuit, herbs & spices and many more.

It’s our aim to create scope for development of talents. While we expect our employees to achieve agreed goals. We have a strong set of values that influence how we do business and we expect our employees to embrace these values. We are committed to rewarding and developing our employees and will support you throughout your career with us.

Surround yourself with our team that can empower you. We provide outstanding career opportunities to unlock our people's true potential and talents, are you the next one?

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