Brand Marketing Executive (Distributed Brands)

Brand & Campaign Management Act as the brand custodian for distributed brands (Philips Avent, Nuby, Fisher Price, Momami, Phanpy, etc.). Localize global brand campaigns and adapt assets for the Malaysian market. Plan and execute annual / quarterly marketing calendars aligned with principals’ requirements. Monitor brand compliance across retail, digital, and trade activations. Sales & Trade Marketing Support Develop trade marketing materials (POSM, planograms, in-store displays). Support distributor sales team with sell-in decks, retailer proposals, and product training. Plan promotions with key accounts and marketplaces to drive sell-through. Digital & Retail Marketing Work with the E-commerce & Digital Marketing team to align brand campaigns on Shopee, Lazada, TikTok, and the website. Support retail team with launches, events, and in-store activities. Drive influencer / KOL collaborations as per brand guidelines. Analytics & Reporting Track marketing spend vs. sales uplift; prepare ROI and campaign reports. Analyze competitor activities and market trends to identify opportunities. Submit quarterly and annual marketing performance reports to principals. (Apply now at #J-18808-Ljbffr