Performance Marketing Specialist

About Us

Assai brings clarity and control to the world’s most complex engineering environments.

Our AI-powered data platform helps global leaders in energy, utilities, petrochemicals, renewables, and other asset-intensive industries manage their engineering information with structure, accuracy, and confidence. By connecting documents, data, and workflows across the full asset lifecycle, from design and construction to operation and decommissioning Assai provides a single, reliable source of truth.

For more than 30 years, organizations have relied on Assai to deliver projects and operations that are predictable, compliant, and audit ready. Whether for a single capital project or an enterprise-wide portfolio, our platform enables teams to make informed decisions, reduce risk, and deliver better outcomes.

Our people make this possible. Working from offices around the world, we share a commitment to precision, quality, and meaningful innovation, creating technology that supports the industries that keep the world running.

At Assai, technology and engineering come together with purpose, to make complex work clear, controlled, and connected.

The Role Mission

As our Performance Marketing Specialist, you will be a key driver of our revenue and growth. Your mission is to assist in the development of marketing campaigns that generate high-quality leads and demonstrably contribute to our sales pipeline. You will be responsible for a full-funnel strategy, leveraging your expertise in platforms like Apollo.io and LinkedIn Campaign Manager to identify, engage, and convert our ideal customers. This role requires a blend of technical proficiency, analytical rigor, and a strategic mindset to continuously improve our customer acquisition efficiency and prove the direct impact of marketing on our business success.

Responsibilities

Campaign Strategy & Execution : Work with Lead Gen specialist to develop and implement strategic marketing campaigns across digital channels, with a primary focus on LinkedIn paid media and B2B email outreach via Apollo.io.

Lead Generation & Nurturing : Ensure marketing & end user assets  (e.g., whitepapers, case studies, blog posts) are distributed in the right format and channel to attract and nurture high-quality leads.

Apollo.io Mastery : Utilize Apollo.io's extensive database and over 200 filters to build highly targeted prospect lists based on our Ideal Customer Profile (ICP) and buyer personas. Build and manage automated, multi-channel outreach sequences with dynamic variables and conditional logic.

LinkedIn Campaign Management : Set up, launch, and optimize various LinkedIn ad formats, including Sponsored Content, Sponsored Messaging, and Dynamic Ads. Leverage the platform's advanced targeting capabilities for precision-based marketing and Account-Based Marketing (ABM) campaigns.

Data Analysis & Reporting : Analyze real-time performance data to povide actionable insights for campaign optimization. Track key metrics, build comprehensive reports, and present findings to leadership, translating data into clear business outcomes.

Conversion Rate Optimization (CRO) : Conduct A / B tests on ads, landing pages, and content to continuously improve conversion rates and the efficiency of the marketing funnel.

Cross-Functional Collaboration : Work in close alignment with the lead generation speciliats, marketing, sales, product, and content teams to ensure seamless lead hand-offs, refine messaging, and provide feedback on market trends.

Key Performance Indicators (KPIs) :

Lead Volume & Quality : Achieve a specified number of Marketing-Qualified Leads (MQLs) and Sales-Qualified Leads (SQLs) quarterly.

Conversion Rate : Improve the Visit-to-Lead (VTL) and Lead-to-Customer (LTC) conversion rates.

Efficiency : Maintain a Cost Per Lead (CPL) and Customer Acquisition Cost (CAC) below a target benchmark.

Profitability : Achieve a positive Return on Ad Spend (ROAS) for all paid campaigns.

Working Conditions

Assai Software Services offers a diverse and flexible role within a growing international organization. Our Kuala Lumpur office is the APAC hub, where we foster an informal yet professional culture built on teamwork, empowerment, and continuous improvement.

Our Values

We foster empowerment and like to stimulate a ‘ can do’ mentality by also being supportive of each other and our customers. By closely working together, we are continuously looking for improvements , which will support our effectiveness in our roles.

Additional Information

Work location : Kuala Lumpur, Malaysia (with hybrid flexibility, up to 40% remote).

Full-time employment (40 hours per week).

Competitive salary package based on experience.

Performance-based bonus structure (linked to KPIs).

Must-Haves :

Bachelor’s degree in marketing, Communications, or a related field.

2-3 years of proven experience in B2B performance marketing.

Expert-level proficiency in Apollo.io, including list building, data enrichment, and sequence automation.

Expert-level proficiency in LinkedIn Campaign Manager, including campaign setup, advanced audience targeting, and optimization.

Demonstrated experience in data analysis and reporting, with a strong ability to translate metrics into actionable business insights.

Experience with A / B testing and Conversion Rate Optimization (CRO).

Excellent written and verbal communication skills with the ability to create compelling content and present marketing plans to stakeholders.

Nice-to-Haves :

Experience with a major CRM platform such as HubSpot or Salesforce.

A foundational understanding of SEO and content marketing principles.

Experience in the B2B SaaS industry.