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E-commerce & Affiliate Marketing Manager (Omnichannel)

E-commerce & Affiliate Marketing Manager (Omnichannel)

Drama Byte Sdn BhdKuala Lumpur, Kuala Lumpur, Malaysia
2 hari lalu
Penerangan pekerjaan

Build and lead Drama Byte’s content-to-commerce engine across our website and major marketplaces via affiliate models (Shopee, Lazada, TikTok Affiliate, Involve Asia / ACCESSTRADE). You’ll pick winning items, run campaigns, and secure brand collaborations that turn audiences into revenue, without running warehouse / returns ops.

Key Responsibilities

  • Own affiliate growth KPIs : GMV (affiliate-attributed), Clicks, CTR, CVR, EPC, ROAS, CAC.
  • Create quarterly commercial plans : assortment themes, promo calendar, creator / live calendar.
  • Build curated collections, bundles, and “editor’s picks” aligned to content and seasonal moments.
  • Maintain offer hygiene (valid vouchers, stock status, price competitiveness) with partners.
  • Run day-to-day on Shopee / Lazada / TikTok Affiliate and affiliate networks (e.g., Involve Asia) : approvals, deeplinks, storefronts, coupon mapping.
  • Plan and launch payday / mega campaigns (3.3 / 6.6 / 9.9 / 11.11 / 12.12) and topical pushes tied to our dramas.
  • Collaborate with creators / hosts for live selling segments and short-form videos (affiliate links first).

Traffic, Analytics & Attribution

  • Coordinate with Ads team on Google / TikTok amplification to compliant affiliate landers.
  • Build clean tracking : UTM standards, GA4, s2s / postback where available, and link QA.
  • Deliver weekly dashboards + post-mortems with clear actions (scale, fix, kill).

    • Brand Partnerships & Collabs

  • Pitch and negotiate with brands / distributors for exclusives, higher commission tiers, co-op budgets, sponsored lives.
  • Manage partner SLAs and joint business reviews; keep a tidy pipeline in CRM.

    • Governance & SOPs

  • Enforce platform and disclosure rules (#ad), coupon governance, and creative approvals.
  • Standardize SOPs for listing / link QC, campaign setup, and post-campaign reconciliation.
  • Lead a small pod (Affiliate Ops Exec, Editor, Live Host / Producer as needed).
  • Set targets, cadences, and playbooks; coach for speed and accuracy.

    • Requirements

  • 3–5 years in e-commerce / affiliate / performance marketing; omnichannel experience preferred.
  • Proven growth across GMV / EPC / ROAS with multi-platform campaigns.
  • Hands‑on with Shopee & Lazada affiliate portals, TikTok Affiliate Center, Involve Asia, GA4, Looker Studio, GTM / UTM, and Excel / Sheets.
  • Sharp merchandising judgment; can spot winners early and sunset losers fast.
  • Strong negotiation and partner management; confident presenter.
  • Experience with TikTok, Facebook / IG and live selling (as traffic drivers) is a strong advantage.
  • Languages : English & BM; Mandarin is an advantage.
  • Willing to work weekends and night shifts when required.
  • Organized, data‑driven, and comfortable running multiple launches in parallel.

    • What You’ll Get

  • Competitive base + performance bonus tied to affiliate GMV and ROAS.
  • Ownership to build our affiliate playbook and brand collaboration model.
  • 5‑day work week, creative culture, office near LRT / Monorail.
  • Clear path to Head of E‑commerce.

    • How to Apply (Priority)

    Send your CV plus a one‑page summary that includes :

  • Performance Overview : Key results or growth highlights from the past 6–12 months.
  • Top 3–5 Winning Products / Campaigns : Why they succeeded.
  • Campaign Post‑Mortem : What worked, what didn’t, and your next improvement plan.

    • Seniority level

    Mid‑Senior level

    Employment type

    Full‑time

    Job function

    Marketing and Sales

    Industries

    Broadcast Media Production and Distribution

    #J-18808-Ljbffr

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