Role Overview
We are seeking a Senior Social Media Marketing Executive with proven experience in supporting coaches, consultants, and education-based businesses to build strong brands, grow engaged communities, and generate high-quality organic leads through social media.
This role requires excellent command of the English language and the ability to craft persuasive, emotionally resonant content tailored to sales professionals, business owners, and consultants.
The primary focus will be on building sales coach's authority as a sales coach and thought leader, with flexibility to also support Immigration's social media presence when required.
The ideal candidate is both a strategic marketer and hands-on content creator — comfortable planning campaigns, writing persuasive copy, designing graphics in Canva, and editing engaging short-form videos in tools like CapCut.
Key Responsibilities
Content Strategy & Creation
- Develop a comprehensive content calendar aligned with business goals, audience insights, and industry trends.
- Create compelling and educational content (posts, carousels, reels, videos, blogs, LinkedIn articles) that resonate with sales professionals, consultants, and entrepreneurs.
- Apply storytelling, sales psychology, and thought-leadership approaches to craft persuasive hooks, captions, CTAs, and long-form content that drive engagement and conversions.
- Produce visually appealing content — graphics, short-form videos, infographics — with a strong focus on engagement and lead generation.
- Publish a minimum of 5 posts per week across relevant platforms (LinkedIn, Instagram, Facebook, YouTube Shorts, TikTok, etc.).
Performance & Reporting
Track, analyze, and report monthly KPIs including :Social media growth (followers, engagement, reach)Lead generation (quality of inquiries, conversions to discovery calls or sales)Engagement rates (shares, saves, comments, average watch time)Benchmark against competitors to identify gaps and opportunities.Provide actionable insights and recommendations to continuously improve results.Collaboration
Work closely with Sales Coach to ensure messaging aligns with brand positioning and educational goals.Support Immigration marketing team (Adhoc)Media Buying & Paid Advertising (Adhoc)
Plan, execute, and optimize paid campaigns across Facebook, Instagram etc.Conduct A / B testing for creatives, hooks, and CTAs to maximize conversions.Monitor ad performance, track cost per lead (CPL) and return on ad spend (ROAS).Manage advertising budgets and ensure campaigns align with business goals.Report key insights and recommend strategies to improve ad effectiveness.Requirements
Minimum 3 years of experience in social media marketing, ideally for coaches, consultants, or education-based businesses.Chinese with strong written English skills — able to write in a clear, inspiring, and persuasive style.Proven portfolio showcasing social media content (posts, videos, campaigns), preferably in coaching or consulting.Ability to craft compelling ad copy and collaborate on creative assets (graphics and short-form video).Proficiency in graphic design tools (Canva) and video editing software (CapCut) for short-form content (Reels, TikTok, YouTube Shorts).Strong knowledge of social media platforms, algorithms, and content best practices across LinkedIn, Instagram, TikTok, YouTube, and Facebook.Strong analytical skills with the ability to track KPIs and make data-driven optimization decisions.Independent, highly organized, and able to manage multiple deadlines in a remote working environment.Hands-on experience in running and optimizing paid ads (Facebook, Instagram, TikTok, LinkedIn) is a plusIf you are interested to apply, kindly submit your updated resume in DOC / PDF format and allow our Consultant to match you with our Clients.
To facilitate the process, please ensure the following details are included in your resume :
Current Address / Location
Current Salary
Reason for Leaving
Expected Salary
Notice Period
WhatsApp :
Kindly note that only shortlisted candidates will be notified.
Agensi Pekerjaan The Supreme HR Advisory Sdn Bhd
JTK Number : JTKSM 1252
Job Type : Contract
Contract length : 12 months
Pay : RM4, RM6,000.00 per month
Benefits :
Opportunities for promotionProfessional developmentApplication Question(s) :
12 months contract, ok?Date of Birth, Current location, Current salary, reason for leaving, expected salary, notice periodEducation :
Bachelor's (Preferred)Experience :
persuasive copywriting for coaches : 3 years (Preferred)Work Location : Remote