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Senior Executive, eCommerce Liverstream

Senior Executive, eCommerce Liverstream

DKSH Malaysia Sdn BhdPetaling Jaya, Selangor, Malaysia
4 jam yang lalu
Penerangan pekerjaan

The Ecommerce Livestream Senior Executive must be dynamic and results-driven lead to the execution of our livestream commerce initiatives. This role is responsible for end-to-end livestream production planning, content strategy, pitching and on-air execution across digital platforms.

Job Responsibilities

Commercial Collaboration

  • Collaborate with commercial team to pitch livestream services to potential and existing clients
  • Present livestream capabilities, value proposition, and past success cases

Livestreaming

  • Responsible for developing innovative and engaging livestream concepts that align with brand objectives and campaign goals.
  • Oversee the setup and optimization of audience interaction tools to enhance real-time viewer engagement and drive participation during livestreams.
  • Manage the end-to-end scheduling and planning of livestream sessions, ensuring timely coordination with all stakeholders
  • Coordinate and ensure all livestream equipment, platforms, and systems are tested and functioning optimally before and during broadcasts
  • Conduct and manage livestream rehearsals, making real-time adjustments to improve delivery, transitions, and flow.
  • Work closely with related stakeholders to ensure the layouts, and visuals are consistently applied across livestream content.
  • Plan and execute post-livestream content distribution strategies across digital platforms to maximize reach and engagement.
  • Draft, edit, and finalize livestream scripts, talking points, and product highlights to support smooth and confident delivery by hosts.
  • Identify, engage, and manage KOLs and KOCs, ensuring alignment with brand messaging and driving effective collaboration throughout all social commerce activities
  • Oversee the full execution of livestream events, ensuring seamless coordination of all logistics, resources, and personnel involved.
  • Identify and resolve any technical or operational issues that arise before or during livestream to minimize disruptions and ensure broadcast quality.
  • Provide clear instructions and support to stakeholders to ensure everyone is aligned their roles during livestream.
  • Monitor livestream quality in real-time and post-event to ensure content, audio-visual elements, and delivery meet brand and production standards.
  • Actively drive and manage customer engagement during livestreams to boost interaction, retention, and conversion.
  • Oversee the editing process of livestream content to ensure alignment with brand guidelines, objectives, and platform requirement.
  • Analyze livestream performance metrics and audience behavior to identify opportunities for improvement and implement strategies to enhance future sessions.
  • Review and provide input on all promotional materials and campaigns related to livestream events to ensure consistency and effectiveness in driving traffic and engagement.
  • Lead post-mortem reviews after each livestream to evaluate outcomes, gather team feedback, and identify actionable insights for continuous improvement

    • Others

  • Collaborate with internal teams and propose creative ideas for video content creation tailored for platforms such as Shopee, Lazada, and TikTok, with a strong focus on producing engaging livestream and short-form videos that drive brand visibility and sales conversion.
  • Support and coordinate affiliate marketing activities tied to livestream & social commerce, including tracking performance, managing links, and collaborating with affiliate partners to drive sales
  • Additional tasks and responsibilities as assigned by the manager to support department objectives

    • Job Requirements

  • Diploma or Bachelor Degree in communications and related field
  • Minimum of 2-4 years of relevant working experience (Livestreaming)
  • Experience with 1-2 years in social commerce is an added advantage
  • Proficient in Microsoft Excel, Words and Power Point
  • Sales-Driven Mindset
  • Experience with Livestream software
  • Experience in managing end-to-end livestream setup and execution on platforms such as Shopee, Lazada, and TikTok
  • Experience with Social Commerce is an added advantage
  • Experience with Broadcasting or Digital Media is an added advantage
  • Familiarity with video editing software such as CapCut, Canva, etc is an added advantage
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