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Manager, Trade Marketing

Manager, Trade Marketing

AstroKuala Lumpur, Kuala Lumpur, Malaysia
1 hari lalu
Penerangan pekerjaan

WHY JOIN US?

  • We practice a vibrant & energetic office culture.
  • We provide opportunities for career advancement within the company.
  • Good performance is always rewarded accordingly.

It's our people that make Astro Malaysia's leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products / services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.

Job Responsibilities

What you will do :

  • Trade Marketing & Industry Positioning
  • Develop and execute B2B trade marketing campaigns to enhance the company's reputation among advertisers, agencies, and media buyers.
  • Ensure consistent brand messaging and positioning across all marketing and communication channels.
  • Manage and produce merchandise for the company.
  • Collaborate with sales and partnerships teams to produce compelling marketing collateral, case studies, and sales decks.
  • Manage the company's digital presence (social media platforms, website, and newsletters) to reflect thought leadership and brand authority.
  • Oversee submissions for industry awards, particularly in marketing, media, and digital categories.
  • Public Relations & Corporate Communications
  • Develop and manage PR strategies to strengthen visibility in trade media and industry publications.
  • Build and maintain strong relationships with journalists, editors, and industry stakeholders.
  • Draft press releases, opinion pieces, and industry insights to showcase expertise and innovation.
  • Act as company spokesperson where required, ensuring positive representation across channels.
  • Industry Events & Sponsorships
  • Plan and execute participation in industry events, conferences, and sponsorships.
  • Manage end-to-end event organization (independently or with third-party agencies), including client engagement activities and thought leadership panels.
  • Support senior executives with event presentations, keynote materials, and branding.
  • Leader's Special Projects (Project Incubation)
  • Serve as project manager for the Leader's pilot initiatives, taking ideas from concept to execution.
  • Translate the Leader's vision and briefs into structured project plans with defined deliverables, milestones, and KPIs.
  • Collaborate closely with the Partnerships team and other internal departments to bring experimental initiatives to life.
  • Engage affiliated companies and external partners as needed to ensure seamless project execution.
  • Track project progress, analyze outcomes, and provide recommendations for scaling or pivoting.
  • Stakeholder Collaboration & Internal Support
  • Work closely with sales, partnerships, product, and campaign teams to align trade marketing and pilot projects with business objectives.
  • Manage external vendors, agencies, and creative partners to deliver on marketing and special project goals.
  • Monitor market trends, competitor activities, and industry innovations, providing insights to the Leader and leadership team.

    • Requirements

    Who you are :

  • 5–8 years of experience in trade marketing, corporate communications, PR, or B2B marketing.
  • Background in advertising, media, or digital marketing industries preferred.
  • Proven track record in event management, PR campaigns, and marketing strategy.
  • Strong project management skills, with the ability to translate high-level vision into actionable plans.
  • Excellent writing, content creation, and storytelling abilities.
  • Adept at managing multiple projects simultaneously with strong organizational skills.
  • Strong relationship-building and stakeholder management capabilities.
  • Proficiency in marketing tools, CRM, and social media management.

    • Personal Attributes

  • Proactive and resourceful with a hands-on execution style.
  • Creative problem-solver with strong strategic thinking.
  • Comfortable working under pressure and managing competing priorities.
  • Strong communicator, able to influence and align stakeholders across levels.
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