Manager, FP&A - Brand

Responsibilities

• Provide Finance Director and Brand team on brand performance and marketing expense (MaEx) analysis in a practical and timely manner (including key franchises).
• Provide Brand financial performance insights through scenario and sensitivity analysis per category or article level.
• Go-in margin analysis and modelling with close collaboration with MOPs and Demand planning.
• Understand category performance through PVM analysis to identify R&O and impact on margins.
• Partner with the Brand Head to deliver MaEx annual plan, budget, and forecast, and drive rigor on accuracy of marketing spend.
• Collaborate with brand team and SEA FP&A on regular MaEx reporting and analysis (e.g., actuals and forecast).
• Support assessment on commercial effectiveness of SWB investments and impact on markdown and margins.
• Perform ROI analysis on marketing spend for Brand investment decision support.
• Develop engaging reporting tools and enhance reporting capabilities on category management.
• Plans and controls the Brand team OOH including, but not limited to, PEX, T&E, etc.
• Collaborate with country team and SEA Demand Planning team in terms of alignment between the monthly IBP and RFC process, ensures consensus between Brand and Sales forecasts.
• Liaise with NTP and support the brand team with negotiations for marketing spend.
• Support in ad-hoc brand reporting and analysis per business needs.

FP&A Responsibilities

Support in developing tier 1 & 2 reports / dashboards for ongoing performance tracking and decision making.

Key Relationships

Knowledge, Skills and Abilities

Requisite Education and Experience / Minimum Qualifications

Culture and Values

At Adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

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