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Digital Marketing Senior Executive

Digital Marketing Senior Executive

GAMBIT GROUP SDN. BHD.Petaling Jaya, Selangor, Malaysia
13 jam yang lalu
Penerangan pekerjaan

Role Summary :

The Digital Marketing Senior Executive / Assistant Manager will be responsible for driving Gambit Group's digital marketing initiatives, enhancing brand visibility, generating leads, and engaging our target audiences across multiple platforms. This role requires a balance of strategic thinking, creativity, and hands-on execution.

Key Responsibilities :

  • Develop, implement, and manage digital marketing strategies aligned with business goals.
  • Plan and execute digital campaigns across social media, website, email marketing, etc.
  • Manage and enhance the company & Group CEO's digital platforms, including website, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other relevant channels.
  • Create, curate, and oversee content development (articles, posts, visuals, videos) that align with the brand voice.
  • Monitor, analyze, and report on campaign performance using tools like social media insights.
  • Manage digital marketing budgets and ensure cost-effective campaign execution.
  • Identify trends, insights, and competitor activity to optimize campaigns and recommend improvements.
  • Collaborate with internal teams and external vendors / agencies to deliver impactful digital initiatives.
  • Support corporate branding, public relations, and communications where digital integration is required.
  • Assist superior with other marketing tasks such as events, activations, and campaigns.
  • Document company and Group CEO's day-to-day activities (events, seminars, trainings) and repurpose into bite-sized content.
  • Set up and lead a dedicated podcasting division, driving its strategy, content development, and execution.

Requirements :

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum 3–5 years of proven experience in digital marketing or similar roles.
  • Strong understanding of digital channels (SEO, SEM, social media, email, display ads).
  • Proficiency in digital tools and platforms (Google Ads, Meta Business Suite, LinkedIn Campaign Manager, email marketing tools).
  • Analytical skills with the ability to translate data into actionable insights.
  • Strong communication and writing skills with creative flair.
  • Ability to work both independently and collaboratively in a fast-paced environment.
  • Preferred Skills :

  • Experience in both B2B & B2C marketing and corporate branding.
  • Familiarity with CRM or marketing automation platforms (e.g., HubSpot, Mailchimp) will be an added advantage.
  • Basic knowledge of graphic design or video editing tools (e.g., Canva).
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