Senior Executive – Digital Product and Marketing

Description

About the company :

Sunway Super App is a mobile app-based coalition loyalty program that enables members to earn and redeem points across a wide network of participating merchants and partners, including Sunway-owned businesses such as malls, theme parks, hotels, educational institutions, and property developments.

As part of the broader Sunway ecosystem, Sunway Super App plays a strategic role in enhancing customer engagement and driving repeat visits through digital loyalty experiences. The app has been downloaded over millions of users and continues to evolve as a key digital touchpoint for customer rewards and brand interaction

About the position :

We are looking for a dynamic and strategic candidate to lead the development, enhancement, and marketing of the digital platform. This role is responsible for driving the overall product vision, user experience, and digital marketing strategy to deliver a compelling customer value proposition. The ideal candidate will combine deep expertise in digital product development with data-driven marketing acumen to accelerate customer acquisition, engagement, and growth.

Key Responsibilities :

Mobile App Product Leadership

• Own the end-to-end strategy and execution of the mobile app, ensuring alignment with business goals and customer needs.
• Lead product roadmap planning, feature prioritization, and delivery in collaboration with design, engineering, and business teams.
• Champion user-centric design and continuous improvement of the app's digital experience.
• Monitor app performance, user feedback, and analytics to drive iterative enhancements and innovation.

Digital Marketing & Growth

Customer Value Proposition & Market Insights

Leadership & Collaboration

Requirements

Preferred Skills :