Social Media Executive

Responsibilities

• Manage content for social media conversations and activities
• Maintain a good relationship between the client and the agency
• Manage VOC (voice of the consumer) and upscale as necessary and appropriate; monitor conversations and user-generated comments and upscale to internal and client stakeholders as necessary
• Post content for feeds and discussion-starter topics including writing Facebook status updates, tweets, blog posts, etc. in alignment with global / local client social strategies
• Manage daily operations of page / channel including themes / skin / layout changes when appropriate
• Maintain editorial calendars
• Adhere to the standard practices guide for social channel responsibilities and guidelines
• Review and respond to user-generated comments in order to foster a positive community and add value to the users’ experience as outlined in the schedule
• Enforce Social Media Guidelines as defined by global / local client social media strategies
• Identify, locate and engage advocates and influencers within the various social community sites to foster dialogue and allow discussions about client’s products and promotions / campaigns
• Pull and interpret data using a basic analytics report template during campaign / promotions to highlight key findings from social media forums; key areas of the report template may include : - Activity on pages / channel management- Community activity (fans, posts, comments, conversation topics, etc)- Moderation actions (posts, comments and content removal and / or banning)

Additional Information

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