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Innovations Marketing Manager

Innovations Marketing Manager

W&L AsiaShah Alam, Selangor, Malaysia
18 jam yang lalu
Penerangan pekerjaan

Overview

We are seeking a Marketing Innovations Specialist to work alongside the Brand Lead to drive exploration and development of new product opportunities. This role requires a balance of NPD, brand management and commercial discipline — from identifying opportunities, building strong business cases, sourcing and developing products, to crafting go-to-market strategies. The ideal candidate has proven experience in brand management and new product development (NPD) and thrives in a collaborative local environment.

Responsibilities

  • Opportunity & Trend Exploration

Monitor consumer trends, category dynamics, and competitive landscape in beauty, personal care, and natural care to spot emerging opportunities and unmet consumer needs.

  • Strategic Business Case Development

    • Translate opportunities into robust business cases with clear rationale, consumer insights and market need-gaps.

  • Perform category sizing and size-of-prize projections to prioritize initiatives.
  • New Product Development (NPD) & Sourcing

    • Champion product development from concept to launch, ensuring quality, compliance, and brand alignment.

  • Partner with Procurement to identify, evaluate, and manage partners and suppliers to bring products to life, including negotiating costings, lead times, and supply agreements to deliver both efficiency and innovation.
  • Develop go-to-market strategies for product launches.
  • Collaborate with creative and digital teams to design packaging, POS materials, and campaign assets.
  • Build sales enablement tools including training kits, launch playbooks, and customer pitch decks.

    • Qualifications & Experience

  • Bachelor’s degree in Marketing, Business, or relevant field.
  • 5–8 years’ experience in marketing, brand management, or innovation roles (FMCG, beauty, or personal care preferred).
  • Demonstrated success in NPD, brand innovation, or portfolio expansion.
  • Strategic, analytical, and project management skills.
  • Innovation Mindset : Passion for spotting trends and shaping new opportunities.
  • Strategic & Analytical : Strong business case builder with commercial acumen.
  • Collaborative : Skilled in cross-functional teamwork and partner management.
  • Executional Rigor : Able to manage projects from idea through launch.
  • Brand Builder : Understands how to translate consumer insights into brand growth.

    • Seniority & Employment

  • Seniority level : Mid-Senior level
  • Employment type : Full-time
  • Job function : Marketing and Sales
  • Industries : Retail Health and Personal Care Products

    • #J-18808-Ljbffr

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