Country Manager - FX & CFDs Industry - Malaysia Market

Overview

We are seeking a highly driven and strategic

Business Development Director

to lead and expand our

Business Development function

within the

FX & CFDs brokerage industry . You will be responsible for both executing

individual BD initiatives

and

managing a team

of Business Development Managers and Senior Business Development Managers to drive consistent revenue growth across key markets. The ideal candidate brings a proven track record of at least

5 years of individual Business Development experience , combined with

2+ years of managing BD team members

in a target-driven FX & CFDs sales environment. This role requires a strong commercial mindset, deep understanding of client acquisition (hunting), and ability to maximize long-term client value (farming). What will you do : Leadership & Team Management

Lead, coach, and manage a team of Business Development Managers and Senior Business Development Managers across assigned markets. Set clear sales targets and KPIs for both hunting new IBs, affiliates, partners, and clients, and farming existing IB and client portfolios. Conduct regular performance reviews and provide ongoing mentoring to develop team capabilities. Foster a high-performance sales culture focused on results, client relationships, and long-term growth. Business Development & Personal Contribution

Personally drive acquisition of high-value Introducing Brokers (IBs), affiliates, institutional clients, and retail partnerships. Actively manage and grow relationships with existing IBs and clients to increase trading volumes and revenue share. Build strong market presence through prospecting, attending events, and representing the company at industry conferences. Sales Strategy & Execution

Define and implement regional and global business development strategies in alignment with company objectives. Work closely with cross-functional teams (marketing, dealing desk, compliance) to support the BD strategy. Develop innovative partner programs and promotional campaigns tailored to regional market needs. Revenue Management & Reporting

Own the team P&L, ensuring targets are met and profitability is optimized. Oversee sales forecasting, pipeline management, and revenue reporting at both individual and team levels. Provide detailed and actionable business insights to senior leadership. Compliance & Risk Management

Ensure all client and partner acquisition activities are conducted in full compliance with regulatory requirements and company policies. Lead the due diligence process for onboarding of new IBs and clients. Market Intelligence & Business Innovation

Monitor competitor activities, market trends, and regulatory changes across global markets. Drive continuous innovation in BD approach, partner engagement, and service differentiation. Who are we looking for :

Minimum 5 years of individual Business Development experience in the FX & CFDs brokerage industry. Minimum 2 years of experience managing Business Development team members. Strong knowledge of FX & CFDs products, trading platforms (MT4 / MT5), spreads, rebates, and partner programs. Proven success in both hunting new IBs and clients and farming existing portfolios. Demonstrated ability to drive revenue growth and manage P&L. Exceptional leadership, coaching, and team development skills. Excellent communication, negotiation, and stakeholder management capabilities. Experience with CRM tools (Salesforce, HubSpot or similar) and performance tracking. Ability to work independently and thrive in a fast-paced, international environment. Multilingual abilities are a plus, particularly languages relevant to target markets.

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