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Planner

Planner

Havas APACPetaling Jaya, Selangor, Malaysia
7 jam yang lalu
Penerangan pekerjaan

Overview

Role involves strategic resource support for account, creative, and brand teams, with focus on mid-level brand assignments, insights generation, market knowledge, and driving integrated planning.

Responsibilities

  • Serve as a strategic resource for account, creative, and brand teams on smaller / mid-level brand assignments.
  • Co-lead the strategy development process with the Planning / Strategy Head.
  • Assist in generating insights for potential and existing projects.
  • Support new business opportunities.
  • Maintain a strong grasp of market knowledge, brand mechanisms, need states, and audience attitudes, preferences, and motivators.
  • Develop skills in identifying client issues and business problems.
  • Enhance skills in communications and integrated planning.
  • Participate in internal and external strategic planning meetings.
  • Conduct workshops and strategic working sessions with clients and internal teams.
  • Engage in brainstorming sessions with the creative team.

Specific Duties

  • Serve as a strategic resource for account, creative, and brand teams on smaller / mid-level brand assignments.
  • Co-lead the strategy development process with the Planning / Strategy Head.
  • Assist in generating insights for potential and existing projects.
  • Support new business opportunities.
  • Maintain a strong grasp of market knowledge, brand mechanisms, need states, and audience attitudes, preferences, and motivators.
  • Develop skills in identifying client issues and business problems.
  • Enhance skills in communications and integrated planning.
  • Participate in internal and external strategic planning meetings.
  • Conduct workshops and strategic working sessions with clients and internal teams.
  • Engage in brainstorming sessions with the creative team.

    • Research Responsibilities

  • Understand and apply qualitative and quantitative research methods, including design and analysis.
  • Identify appropriate research methods to address specific issues.
  • Conduct consumer trend analyses and incorporate findings to guide strategic activities.
  • Prepare and present research findings internally and to clients.
  • Act as a research consultant both internally and with clients.
  • Facilitate strategic qualitative research regularly.
  • (Preferred) Possess a strong foundation in the social media landscape, including its cultures and subcultures.
  • Stay informed on the latest tech and trends in digital and social media marketing.
  • Demonstrate strong knowledge of brand positioning and industry trends.
  • Understand and stay familiar with technology and technology trends.

    • Creativity

  • Visualize and create meaningful stories from data (qualitative and quantitative).
  • Move beyond data to discover creative solutions.
  • Bring original thinking into the planning process.
  • Demonstrate solid creative judgment.
  • Develop inspiring creative briefs, briefing decks, and lead the briefing process when necessary.

    • Professional Skills

  • Exhibit strong writing, presentation, and organizational skills.
  • Build and maintain solid working relationships with agency staff.
  • Stay abreast of current developments in brand planning and research design; craft agency and department POVs.
  • Attend professional conferences, seminars, and conventions when appropriate or possible.

    • Qualifications

  • 2-4 years of work experience in digital marketing, social media marketing, branding, or communications.
  • Agency experience is a bonus; appropriate academic / research training in social science, marketing, communication, statistics, or strategic planning.

    • Seniority level

  • Entry level

    • Employment type

  • Full-time

    • Job function

  • Other
  • Industries : Advertising Services

    • Location : Kuala Lumpur, Malaysia

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