Assistant Manager, Product Management

Location :

Petaling Jaya, MY, MY

Global Business Unit : HEC

Job Function : Marketing

Requisition Number : Description :

Job Summary

• To plan, organize and implement activities in line with Department marketing objectives, integrating directions from own brands and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
• To integrate the brands needs and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
• To support the management of the brands P&L and ensure preset objectives are met through execution of sound marketing strategies & plans.
• Support / Implement approved Marketing budget and allocate toward optimizing utilization of funds in raising brand awareness and promoting sell-through.
• To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities
• To ensure optimum balance between various marketing activities :
• Brand building exercises (Conference, roadshow, CME, RTD and product launches, etc.)
• Formulate & monitor the implementation of A&P strategies and its effectiveness in meeting objectives
• To work with agency to ensure reasonable rates paid for POSM.

General Responsibilities

Functional Skills and Knowledge

Education

Requisition Number : Description :