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App Store Optimizer

App Store Optimizer

Bighire AgencyMalaysia
12 jam yang lalu
Penerangan pekerjaan

Key Responsibilities

  • Develop and execute ASO strategies to maximize visibility, rankings, and downloads of our social media app on the Apple App Store and Google Play.
  • Conduct keyword research, competitor analysis, and market trend studies to identify growth opportunities.
  • Optimize app metadata (titles, subtitles, descriptions, keywords, tags, categories, etc.) to improve search rankings.
  • Manage creative assets (screenshots, icons, preview videos, and banners) to maximize conversion rates.
  • Continuously test and refine ASO strategies (A / B testing for creatives, copy, and placements).
  • Collaborate closely with product, design, and engineering teams to align app store assets with product features and updates.
  • Monitor and analyze performance metrics (impressions, downloads, conversion rates, rankings, retention).
  • Stay up to date with industry best practices, app store algorithms, and policy changes.
  • Track user feedback and ratings to improve app reputation and drive engagement.

Requirements

  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum 3 years of experience in App Store Optimization, digital marketing, or mobile growth.
  • Proven track record of driving app installs and improving rankings in major app stores.
  • Strong analytical skills with experience in tools like App Annie, Sensor Tower, Mobile Action, or similar.
  • Solid understanding of user acquisition, conversion funnels, and mobile marketing.
  • Excellent communication, copywriting, and project management skills.
  • Ability to thrive in a fast-paced, agile environment.

    • Preferred

  • Experience with social media apps or community-driven platforms.
  • Knowledge of mobile advertising channels (Apple Search Ads, Google UAC, Meta Ads).
  • Creative mindset with an eye for design and UI / UX best practices.
  • Multilingual skills for optimizing app listings in different regions.

    • Job Type : Full-time

    Pay : RM4, RM8,000.00 per month

    Benefits :

  • Opportunities for promotion
  • Professional development

    • Work Location : In person

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