Talent.com
Tawaran kerja ini tidak tersedia di negara anda.
Marketing Manager

Marketing Manager

My Free CourseGeorge Town, Penang, Malaysia
17 jam yang lalu
Penerangan pekerjaan

Get AI‑powered advice on this job and more exclusive features.

At My Free Course, we believe education should be free, accessible, and life‑changing. We're a forward‑thinking e‑learning platform offering fully funded Level 2 courses to adult learners across England. Our mission is to open doors through education, and we need an exceptional Marketing Manager to drive our digital acquisition strategy.

We are seeking a data‑driven leader to take full ownership of overseeing a team as they manage our core performance channels. This role primarily focuses on overseeing a team that manages Paid Social (Meta) but requires strategic oversight of PPC (Google Ads) and the wider acquisition funnels (SEO, Wordpress, forecasting). You will be accountable for coordinating a team that is able to translate business goals into a high‑impact digital strategy, ensuring efficient spend and maximum quality lead generation to support our mission.

Contract

3‑Month Fixed Term (with potential to renew based on performance)

Salary

$700–$1,000 USD per month converted to your home currency

Location

Fully Remote - Asia

Hours

Monday–Friday, 8 : 00 AM – 4 : 00 PM BST / GMT

Key Responsibilities

Strategy, Budgeting & Planning

  • Performance Leadership : Take full ownership and accountability for all paid acquisition channels (Meta, Google Ads, TikTok) and SEO, focusing on maximising quality lead volume and minimising Cost Per Lead (CPL).
  • Team & Resource Coordination : Oversee and coordinate the efforts of channel specialists or external partners / agencies, ensuring all activity is aligned and executed efficiently.
  • Budget Management : Develop, manage, and forecast the paid media budget, making strategic decisions on spend allocation across platforms and campaigns to hit aggressive ROI targets.
  • Cross‑Channel Integration : Ensure the paid media strategy aligns seamlessly with our organic strategy and brand guidelines, providing clear direction on messaging and audience targeting across the marketing mix.
  • Financial Reporting : Develop and present monthly / quarterly performance forecasts to senior management, reporting accurately on results, variances, and strategic recommendations for scaling.

Conversion & Optimisation

  • A / B Testing Framework : Establish a rigorous and continuous testing framework for ad creatives, copy, audience segments, and ad formats to unlock new scaling opportunities.
  • CRO & User Journey Optimisation : Own the strategy for Conversion Rate Optimisation (CRO) on landing pages and the overall user journey to improve lead generation efficiency.
  • Creative Direction : Provide clear, data‑backed direction and briefs to the creative team on assets and messaging proven to convert within the e‑learning sector.
  • Tracking & Attribution : Ensure accurate tracking and attribution across all channels using tools like Google Analytics, UTMs, and Meta reporting to provide a single, clear view of performance.

    • Market & Stakeholder Management

  • Market Intelligence : Conduct continuous market research and competitive analysis to identify new opportunities, emerging channels, and maintain a competitive edge in the e‑learning space.
  • Lead Nurturing Oversight : Define the strategic needs for post‑acquisition lead nurturing, ensuring leads transition effectively into the CRM / Email flow for optimal conversion to enrolment.
  • Stakeholder Communication : Manage expectations and communicate complex performance data and strategic needs clearly and concisely to senior leadership and cross‑functional teams.

    • What We Are Looking For

    Essential Experience

  • 3+ years in a performance marketing role, with proven experience in a managerial or lead capacity focusing on scaling paid acquisition and overseeing multi‑channel strategy.
  • Strong track record of managing and scaling large‑budget Meta Ads campaigns to hit demanding lead generation and ROI targets.
  • Deep competence in managing digital advertising platforms including Meta Business Manager, Google Ads, and TikTok Ads.
  • Expert‑level skills in data analysis and attribution tools, including Google Analytics, Meta Reporting, and advanced UTM tracking.
  • Demonstrable expertise in managing complex digital marketing funnels and conversion strategies.

    • Additional Details

  • Education : Degree in Marketing, Digital Media, Communications, or similar is a bonus, but we value demonstrable results above formal qualifications.

    • Key Attributes

  • Holistic Funnel View : You have a strong understanding of the full marketing and enrolment funnel, from initial awareness through to successful lead conversion.
  • Strategic & Analytical : You are not just an executor; you use data to build a long‑term plan and proactively drive change.
  • Ownership Mentality : You take full accountability for campaign performance and are comfortable defending budget decisions based on ROI.
  • Excellent written and verbal communication skills, capable of building rapport and presenting findings clearly in a remote environment.
  • Familiarity with UK market dynamics or the ability to quickly adapt to them.

    • What We Offer

  • Competitive salary based on experience and a clear path for growth.
  • Fully remote and flexible work environment, operating on a fixed BST / GMT schedule.
  • 25 days’ annual leave , plus an extra day off for your birthday.
  • Supportive, international team culture with an annual in‑person team meetup.

    • Minimum Infrastructure Requirements

  • Reliable internet connection (minimum 30 Mbps download speed).
  • Laptop or desktop (minimum Windows 10 and 8 GB RAM).
  • Functioning Web camera and microphone.

    • Start Date

    To be confirmed

    Application Email

    Please email your c.v. to :

    Application Deadline

    Rolling

    Seniority level

  • Mid‑Senior level

    • Employment type

  • Full‑time

    • Job function

  • Marketing and Sales
  • E‑Learning Providers

    • #J-18808-Ljbffr

    Buat amaran kerja untuk carian ini

    Marketing Manager • George Town, Penang, Malaysia

    Pekerjaan yang berkaitan
    • Dinaikkan pangkat
    DIGITAL & SOCIAL MEDIA MARKETING EXECUTIVE

    DIGITAL & SOCIAL MEDIA MARKETING EXECUTIVE

    Ghee Hiang Manufacturing CoGeorge Town, Penang, Malaysia
    To monitoring social media accounts platforms (e.Shopee, Lazada，Just Order, Websites, Facebook, XHS, Tiktok) and other digitally produced materials including product listing, updates, delisting, an...Tunjukkan lagiKemas kini terakhir: 3 hari yang lalu
    • Dinaikkan pangkat
    Senior Product Manager - AI AdOps Copilot (REMOTE)

    Senior Product Manager - AI AdOps Copilot (REMOTE)

    MonetizeMoreBayan Lepas, Penang, Malaysia
    Senior Product Manager - AI AdOps Copilot (REMOTE).MonetizeMore is a global leader in ad tech, providing solutions that help publishers maximize their ad revenue while maintaining transparency, use...Tunjukkan lagiKemas kini terakhir: 20 hari yang lalu
    • Dinaikkan pangkat
    Branch Manager Home Tuition (WFH)

    Branch Manager Home Tuition (WFH)

    Smart Mind Home CentreSungai Petani, Kedah, Malaysia
    Smart Mind Home Centre merupakan sebuah syarikat Bumiputera Muslim yang menyediakan perkhidmatan tuisyen dan kelas mengaji secara terus di rumah pelajar di seluruh Malaysia termasuk Sabah, Sarawak ...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Marketing Officer / Executive

    Marketing Officer / Executive

    Pantai Hospital PenangBayan Lepas, Penang, Malaysia
    Meet or exceed sales objectives of assigned market segment by promoting & organising marketing activities, as well as maintaining good rapport and long‑term customer relationship with existing clie...Tunjukkan lagiKemas kini terakhir: 3 hari yang lalu
    • Dinaikkan pangkat
    • Baharu!
    Technical Project Manager

    Technical Project Manager

    ASML Germany GmbHKulim, Kedah, Malaysia
    The Technical Program Manager ensures smooth performance on suppliers side and enables ASML Design & Engineering to perform and execute ASML Product Generation Process. The Technical Program Manager...Tunjukkan lagiKemas kini terakhir: 17 jam yang lalu
    • Dinaikkan pangkat
    Team Leader (Contact Centre)

    Team Leader (Contact Centre)

    SummitNext Technologies Sdn BhdSungai Petani, Kedah, Malaysia
    We, SummitNext Technologies Sdn.BPO and Technology Solutions provider, where innovation meets excellence.As we continue our rapid expansion, we are on the lookout for passionate and driven individu...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Chief Marketing Officer

    Chief Marketing Officer

    Atrium HR ConsultingGeorge Town, Penang, Malaysia
    Chief Marketing Officer jobs in George Town.Handled a wide range of online marketing tasks, ensuring campaigns were aligned with company objectives. Created engaging graphics, videos, and photos for...Tunjukkan lagiKemas kini terakhir: 3 hari yang lalu
    • Dinaikkan pangkat
    Lead Talent Acquisition

    Lead Talent Acquisition

    BJAKKulim, Kedah, Malaysia
    Build the Team That Builds the Future.At BJAK, we believe world‑class products start with world‑class people.We’re expanding our talent footprint and looking for a Lead, Talent Acquisition (Malaysi...Tunjukkan lagiKemas kini terakhir: 2 hari yang lalu
    • Dinaikkan pangkat
    Digital Marketing Executive

    Digital Marketing Executive

    Wei Siong GroupPenangMalaysia, Penang, Malaysia
    Develop and create engaging content that aligns with the company’s branding and marketing strategy in the form of print materials, videos / images for various social media platforms such as Facebook,...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Creative Director

    Creative Director

    Airfoil Ventures Pte LtdKulim, Kedah, Malaysia
    Head of Brand / Creative Director.Airfoil’s brand department and champion design excellence across our work.You’ll oversee a talented team of designers, ensure quality and consistency across projec...Tunjukkan lagiKemas kini terakhir: 3 hari yang lalu
    • Dinaikkan pangkat
    Business Development Manager - (Uncapped Commission + Allowance)

    Business Development Manager - (Uncapped Commission + Allowance)

    CartrackPenang, Penang, Malaysia
    We’re a world-leading smart mobility SaaS tech company with over 2,000,000 subscribers across 23 countries and were looking for a Relationship Manager to join our team. Our teams are collaborative, ...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    Content Manager im E-Commerce (w / m / d) Freelance

    Content Manager im E-Commerce (w / m / d) Freelance

    TheanexBayan Lepas, Penang, Malaysia
    Quick Apply
    Wir sind ein modernes Unternehmen und produzieren seit 2005 Nahrungsergänzungsmittel, mit Sitz in Malaysien.Wichtig für uns ist auch unsere Internetpräsenz und unsere Darstellung nach außen.Entwick...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Digital Marketing Executive (Hybrid Working)

    Digital Marketing Executive (Hybrid Working)

    Venturestar GroupPenangMalaysia, Penang, Malaysia
    Digital Marketing Executive (Hybrid Working).Venturestar Group is a multi‑division company across business, technology, and marketing solutions. With flexible cooperation models and deep platform ex...Tunjukkan lagiKemas kini terakhir: 3 hari yang lalu
    • Dinaikkan pangkat
    Store Manager

    Store Manager

    J&T CARGO (MALAYSIA)Kulim, Kedah, Malaysia
    Oversee daily warehouse and store operations, including receiving, storage, picking, sorting, and dispatching of parcels and goods. Lead and manage a team of store staff, ensuring high productivity ...Tunjukkan lagiKemas kini terakhir: 3 hari yang lalu
    • Dinaikkan pangkat
    Digital Marketing Executive - Penang

    Digital Marketing Executive - Penang

    Inspiren Network Sdn BhdBayan Lepas, Penang, Malaysia
    Are you passionate about the digital world and eager to start a career in marketing? Join Inspiren Network, a creative digital agency serving clients across Malaysia, Singapore, and Australia.We’re...Tunjukkan lagiKemas kini terakhir: 4 hari yang lalu
    • Dinaikkan pangkat
    Account Partner - All Regions

    Account Partner - All Regions

    OneByZeroSungai Petani, Kedah, Malaysia
    This role is open to candidates based in the Philippines, Malaysia, and Vietnam.We also welcome applicants who are open to relocating to any of these countries. OnebyZero is a next‑generation Data a...Tunjukkan lagiKemas kini terakhir: 3 hari yang lalu
    Business Development Manager - LATAM (Spanish)

    Business Development Manager - LATAM (Spanish)

    David Kennedy RecruitmentGeorge Town, Penang, .MY
    Quick Apply
    Our company delivers exceptional recruitment services on a global scale, presenting an innovative approach that connects candidates and clients seamlessly. David Kennedy Recruitment is working with ...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Senior Digital Marketing Executive

    Senior Digital Marketing Executive

    Leith MarketingGeorge Town, Penang, Malaysia
    Develop and execute digital marketing strategies and campaigns across multiple channels to drive brand awareness, engagement, and conversions. .Oversee budget allocation and ROI analysis;.Conduct ke...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    Assistant Sales & Marketing Manager

    Assistant Sales & Marketing Manager

    Career WisePrai, Penang, Malaysia
    Quick Apply
    This is a management-level position responsible for leading a team of skilled marketing personnel and supporting the Head of Marketing to achieve strategic business objectives.You will be backed by...Tunjukkan lagiKemas kini terakhir: 14 hari yang lalu
    • Dinaikkan pangkat
    Business Development Manager - (Uncapped Commission +Allowance)

    Business Development Manager - (Uncapped Commission +Allowance)

    CartrackPenang, Penang, Malaysia
    We’re a world-leading smart mobility SaaS tech company with over 2,000,000 subscribers across 23 countries and were looking for a Relationship Manager to join our team. Our teams are collaborative, ...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu