SENIOR MANAGER, KEY ACCOUNT

A Senior Key Account Manager is responsible for managing and developing relationships with key customers, typically large retail chains, wholesalers, or distributors while leading a team of Key Account Managers. This role needs to ensure that the company’s products are optimally positioned in the market, achieving sales targets, and contributing to overall business growth.

Responsibilities

• Account Management

Develop and maintain strong relationships with key accounts, including large retailers, wholesalers, and distributors.

Drive sales growth by identifying opportunities within existing accounts and securing new business.

Lead a team of Managers and Executives to build and maintain strong relationships with key clients, stakeholders, and partners.

Monitor market trends, competitor activities, and consumer behavior to identify opportunities and threats.

Work with the marketing team to develop and implement promotional strategies that drive product visibility and sales within key accounts.

Coordinate with the supply chain team to ensure that key accounts have the necessary stock levels and that orders are fulfilled efficiently.

Maintain accurate records of all sales activities, customer interactions, and account management processes.

Qualifications

Bachelor’s degree in Business Administration, Marketing, or a related field. An MBA or relevant advanced degree is preferred.

Minimum of 5 years of experience in business development, sales, or a related field within the FMCG industry.

Strong understanding of FMCG market dynamics and consumer behaviour.

Ability to develop and implement long-term business strategies.

Strong dedication to meeting the expectations and requirements of internal and external customers.

Ability to generate new ideas and approaches to drive business growth.

Focused on achieving goals and delivering quality results.

Ability to adapt to changing market conditions and business needs.

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