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Trade Marketing Team Lead

Trade Marketing Team Lead

MoneeKuala Lumpur, Kuala Lumpur, Malaysia
30+ hari lalu
Penerangan pekerjaan

Overview

We are looking for an experienced and results-driven Trade Marketing Team Lead to spearhead trade marketing strategies, ensure excellence in field execution, and drive brand visibility in the market. This role will lead a team to plan, implement, and optimize trade marketing activities that support sales objectives and strengthen retailer partnerships. The ideal candidate will combine strategic thinking with hands-on operational oversight, ensuring all campaigns are executed on time, within budget, and with measurable impact.

Responsibilities

  • Lead the development and execution of trade marketing plans across channels.
  • Manage and mentor the trade marketing team to deliver high-quality in-store activations.
  • Ensure field execution excellence through regular market visits and compliance monitoring.
  • Collaborate closely with sales, merchandising, and brand teams to align initiatives with business goals.
  • Analyze market trends, sales data, and competitor activities to identify opportunities and threats.
  • Optimize trade spend and evaluate ROI on promotional activities.
  • Build and maintain strong relationships with key retail and distribution partners.

Qualifications

  • Bachelor’s degree in Marketing, Business, or related field.
  • Minimum 5 years’ relevant experience, including at least 2 years in a leadership role within trade marketing, FMCG, or retail.
  • Experience in the fintech industry would be advantageous.
  • Proficiency in Microsoft Office or GWS
  • Leadership & Team Management : Proven ability to lead, coach, and motivate a trade marketing team to achieve KPIs.
  • Strategic Trade Marketing Expertise : Strong knowledge of trade marketing principles, retail dynamics, shopper behavior, and channel strategies.
  • Field Execution Excellence : Skilled in ensuring high compliance with brand guidelines, timely activation rollouts, and effective in-store visibility.
  • Analytical & Commercial Acumen : Ability to analyze sales performance, market trends, and competitor activities to optimize trade initiatives.
  • Project & Budget Management : Experience managing multiple campaigns, timelines, and trade spend with a focus on ROI.
  • Cross-Functional Collaboration : Strong interpersonal skills to work effectively with sales, merchandising, brand, and external partners.
  • Problem-Solving & Adaptability : Ability to respond quickly to market challenges, competitor actions, and execution issues.
  • Technical Skills : Proficiency in Microsoft Office; familiarity with design tools or trade marketing software is an advantage.

    • Details

  • Seniority level : Mid-Senior level
  • Employment type : Full-time
  • Job function : Marketing and Sales

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