Game Marketing Lead, Malaysia(A257897)

Job Descriptions

Drive scaled local publishing programs to increase MLBB growth especially in educational institutions

Strategize, develop and implement scalable ecosystem programs (student club partnerships / campus ambassador programs / government programs / tournaments) to drive adoption of MLBB across educational instutions e.g. primary schools, secondary schools, colleges and / or universities

Build and nurture relationships with key stakeholders such as school adminstrators, student organizations and government bodies to drive support plus ensure full compliance for all activities, mitigating legal and reputational risks.

Build key brand partnerships to acquire new players and push the MLBB brand forward

Systematically identify, contact and maintain long-term BD partnerships with top local brands, developing resource-exchange models to enhance local influence and target user coverage

Lead the growth of the local team while developing best practice strategies, KPIs and SOPs

Lead, inspire and grow the capabilities of MY local team

Develop and evolve key market strategies accounting for business goals, local insights and available resources

Define, track and analyze KPIs for all activities

Develop and implement key SOPs for activities as well as collaborating with other stakeholders internally (central teams, esports etc) and externally (brands, agencies, schools etc) to drive business outcomes.

Our Expectations Towards A Qualified Candidate

7+ years working experience with at least 4 years in ecosystem operations, scaled marketing programs, BD partnerships and / or user growth (fast moving industries / tech / gaming)

At least 2 years experience leading teams; vendor / partner management expertise.

Ability to design scalable and innovative marketing programs that can be tracked (experience with scaling and tracking campus / community programs is a plus)

Passion for gaming / MLBB (gaming industry experience is a plus)

Proficient in English + Bahasa Malaysia for both written and spoken (Mandarin proficiency is a plus)

Multinational exposure prioritized.

Unleash Your Potential at MOONTON Games

MOONTON Games is one of the pioneers of mobile gaming with Mobile Legends : Bang Bang. But we're also so much more We're a global game development and publishing powerhouse with our award-winning games and intellectual properties

At MOONTON Games, we believe in having an open, collaborative environment where creativity, teamwork, and shared passion thrive. Whether you're a seasoned game developer, a marketing guru, an esports enthusiast, or from another discipline, your unique skills and perspectives are valued here. Join us on an exciting journey to create innovative, world-class games that connect players around the globe. At MOONTON Games, the possibilities are endless.

Perks & Benefits

• Flexible working hour arrangements
• Work-In-Office meal benefits
• Unlimited office pantry snacks & afternoon tea arrangements
• Exclusive in-game benefits
• Comprehensive medical benefits
• Attractive bonus structure
• Collaboration with a dynamic, global team around the world
• Rank promotion program
• Convenient & accessible locations
• Mentorship program for new employees to quickly get familiar with the business and corporate culture
• Annual company trip
• Fun celebrations during major festivals
• Team building activities
• Mental health & wellness initiatives
• MOONTON Talks & educational programs
• Exclusive game-themed gifts during special occasions

Apply via LinkedIn now to unleash legendary moments together Only shortlisted candidates will be notified.