Regional Assistant Manager, Performance Marketing

The incumbent is responsible for driving ZUS App user retention and revenue across multiple countries by overseeing performance marketing strategies and developing scalable playbooks tailored to regional markets.

This role supports mature market campaigns, designs strategies for new market entry, monitors country‑specific new user acquisition efficiency, and collaborates with loyalty marketing to ensure high‑quality users and enhanced retention.

The ideal candidate will supervise campaign execution, leverage data‑driven insights, and develop scalable playbooks to align with regional business objectives and sustain user base expansion.

Job Responsibilities

• Support Mature Market Performance Marketing Strategy by leading the enhancement and optimization of performance marketing campaigns (e.g., paid social, search, display, emerging platform, format) in mature markets to maintain and grow user acquisition and engagement.
• Develop tailored performance marketing strategies for new market entry, focusing on acquiring new users through localized paid campaigns and channel selection with deep understanding of each platform and publisher’s natural user behaviour and focus.
• Oversee the execution of market entry campaigns, including A / B testing, budget allocation, and creative development, to achieve cost‑effective user acquisition.
• Work closely with the Regional Assistant Manager, Loyalty Marketing to align performance marketing campaigns with loyalty strategies, ensuring high‑quality new users who are primed for retention.
• Create and refine performance marketing playbooks that outline scalable strategies, optimization techniques, and best practices for both mature and new markets.

Qualifications

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