Head of E-Commerce & TikTok

Overview

We are seeking an experienced and strategic Regional E-Commerce Manager to oversee and drive our online sales performance. This role is responsible for managing all aspects of the e-commerce business, including strategic planning, platform operations, digital marketing coordination, merchandising, customer experience, and performance analysis.

Responsibilities

• Develop and implement regional e-commerce strategies aligned with business goals.
• Identify market trends and expansion opportunities across key platforms and markets.
• Oversee the performance and daily operation of all e-commerce platforms (e.g., Shopee, Lazada, TikTok).
• Optimize product listings, pricing, and promotions to drive traffic and conversion.
• Lead and coordinate with country-specific e-commerce teams and external partners.
• Work closely with marketing, logistics, customer service, and product teams to ensure a seamless online customer experience.
• Coordinate with the marketing team to drive paid campaigns, SEO / SEM, and social commerce strategies.
• Analyze customer journey and conversion funnels to improve ROI.
• Monitor KPIs and generate regular sales and performance reports.
• Use data-driven insights to improve customer acquisition, retention, and sales growth.
• Manage e-commerce budgets and P&L for the region.
• Forecast sales and allocate spending for marketing and platform-related costs.
• Any other task assigned by management.

Qualifications

About Us

BZU BZU is a holistic family care brand originated from Singapore and currently has presence in Singapore, Malaysia, Vietnam & Thailand. It offers a wide range of products that aim to protect, nurture our little ones and the whole family, ensuring they are always safe from harm.

Application questions

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