Sales Representative (FMCG / F&B)

Role Overview

We are looking for a driven Sales Representative to grow Upbound’s presence in cafés, gyms, and off-trade channels. This role focuses on building strong relationships with outlet owners, driving product placement, and ensuring consistent sell-through. The Sales Rep will be the face of Upbound in the field — introducing our hydration and performance drink to new accounts, managing existing partners, and ensuring execution excellence on the ground.

Responsibilities

• Business Development
• Identify and secure new accounts in cafés, boutique gyms, yoga / Pilates studios, co-working spaces, and other off-trade outlets.
• Pitch Upbound products to decision-makers and negotiate commercial terms with support from the Senior Sales Manager.
• Achieve targeted new outlet openings monthly.
• Account Management
• Manage relationships with existing partners to drive reorders and maintain shelf / fridge presence.
• Monitor stock levels, assist with replenishment, and coordinate with distributors / warehouse for timely delivery.
• Trade Activation & Execution
• Work with Marketing to execute in-outlet activations (sampling, small events, collab campaigns).
• Ensure visibility through POSM (posters, fridges, counter stands) and premium placement in outlets.
• Provide feedback on competitor activity and outlet trends.
• Order, Delivery & Payment Handling
• Personally deliver products to cafés, gyms, and off-trade outlets as part of sales visits.
• Handle COD (cash on delivery), PO, and invoice-based orders directly with outlets.
• Ensure products and invoices are delivered together, with proper acknowledgment from outlets.
• Collect payments accurately and submit to Finance according to company SOP.
• Maintain delivery records and reconcile stock / outstanding payments daily.
• Reporting & Insights
• Submit weekly reports on outlet visits, sales performance, competitor movements, and market feedback.
• Track KPIs : number of new outlets, sales volume per account, reorder frequency, and activation success.
• Provide insights to Sales & Marketing for product positioning and growth strategy.

KPIs / Success Metrics

Requirements

Seniority level

Employment type

Job function

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