[Publishing Center] Social Media Marketing Specialist / Senior, Malaysia(A206740)

(Publishing Center) Social Media Marketing Specialist / Senior, Malaysia(A )

Be among the first 25 applicants

• Transform global brand campaigns into culturally relevant local activations (e.g., extend content for Malaysian gamers' social media preference, festivals, and influencer communities).
• Develop integrated marketing plans spanning digital (TikTok / Facebook / Instagram / Youtube), events, and partnerships to amplify patch launches.
• Execute downstream localization : Partner with HQ teams to implement general brand strategies while providing real-time local insights (e.g., compliance risks, cultural nuances).
• Unlock local synergies : Lead collaboration with community, ops, and channel teams to leverage Malaysian influencers, media, and events – ensuring "one key action, multi-channel impact."
• Monitor campaign performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats).
• Own complex patch launch local campaigns and business metrics, manage vendor quality / cost, and mitigate risks (e.g., PR crises triggered by cultural / religious sensitivities).

Requirements

Unleash Your Potential at MOONTON Games

MOONTON Games is one of the pioneers of mobile gaming with Mobile Legends : Bang Bang. But we're also so much more! We're a global game development and publishing powerhouse with our award-winning games and intellectual properties!

At MOONTON Games, we believe in having an open, collaborative environment where creativity, teamwork, and shared passion thrive. Whether you're a seasoned game developer, a marketing guru, an esports enthusiast, or from another discipline, your unique skills and perspectives are valued here. Join us on an exciting journey to create innovative, world-class games that connect players around the globe. At MOONTON Games, the possibilities are endless.

Benefits

Apply via LinkedIn now to unleash legendary moments together! Only shortlisted candidates will be notified.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Information Technology, Writing / Editing, and Project Management

Industries

Technology, Information and Media and Broadcast Media Production and Distribution

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