Digital Marketing Manager

Overview

We are seeking a results-driven Digital Marketing Manager to spearhead Niagawan’s entry into new markets and lead our marketing execution. This role is both hands-on and strategic : you will take marketing direction and strategy directly from the CEO, then oversee and coordinate the Malaysia marketing team across Facebook and TikTok. If successful, you will transition into a permanent role as Head of Digital Marketing, managing both Malaysia and new markets.

Responsibilities

• Translate CEO’s marketing direction and strategy into actionable campaign plans.
• Coordinate Malaysia’s digital marketing team members to achieve company goals on Facebook and TikTok.
• Lead and collaborate with team roles including Campaign Specialist, Content Writer, Video Editors, Website & Landing Page Developer, TikTok Marketer & Content Creator, and TikTok Live Host.
• Work with the Content Writer to develop video scripts and ad copy; evaluate whether content is compelling and aligned with customer pain points.
• Ensure scripts and copy use strong hooks, clear messaging, and proven video frameworks.
• Launch and optimize paid ads campaigns (Facebook Ads, TikTok Ads).
• Build and manage lead generation funnels, ensuring cost-effective CPL.
• Engage with leads via Messenger / WhatsApp, nurture, and close sales.
• Guide customers through onboarding (activation, setup, FAQs), escalating technical issues to HQ.
• Conduct market research on SME digital behavior and competitors in target regions.
• Prepare weekly reports with clear data on leads, CPL, conversions, and customer feedback.

Qualifications

Job details

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