Business Development, Assistant Manager

Responsible to oversee and implement strategic retail development initiatives for the business. This role is pivotal in supporting the Head of Commercial & Retail in all aspects of retail expansion (inclusive of physical outlets and events) as well as outlet lifecycle management. From planning and evaluating new outlet strategies to executing outlet setups as well as managing upkeep & maintenance of all existing outlets, this position ensures the brand’s retail presence grows effectively and sustainably.

Retail Expansion & Development

• Evaluate and recommend new retail and event locations based on market trends, demographic data, and business goals.
• Prepare comprehensive expansion plans including feasibility studies, ROI projections, and location performance forecasts.
• Present strategic recommendations to the Head of Commercial & Retail for approval.

Project Execution & Store Setups

Other Requirements

Skills & Competencies

Bayu Somerset is a Malaysian modest fast‑fashion brand founded in 2021. We design and produce hand‑drawn art‑inspired, affordable, and comfortable women’s modest wear—think modern Baju Kurung, Kebaya, Kebarung, plus coordinated sets, accessories (hats, scarves, scrunchies) and footwear.

Our mission is to empower women to express individual style confidently, blending bold patterns and timeless comfort. With inclusive sizing (XS–5XL), and a strong online + physical outlet presence.

At Bayu Somerset we pride ourselves in making modest fashion stylish, accessible and versatile.

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