Senior Brand Executive

WediaLab Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Senior Brand Executive

• Optimize all digital marketing channels and ads materials across digital placements such as Search, Display, Mobile and Social to maintain an online brand presence and drive lead generation and new user acquisition based on trends and insights.
• Identify, propose new channels and develop new / improving existing channel marketing strategies and implement marketing plans. Manage social media channels : Facebook, Telegram, Instagram, TikTok, Email Marketing, Twitter, LinkedIn, Discord, Line.
• Create and curate engaging content, including graphics, videos, and blog posts, that aligns with our brand voice and resonates with our target audience.
• Monitor online campaign results and optimize marketing campaigns, generate quality leads and improve key metrics based on insights (e.g. ranking target, social media impression, engagement rate, traffic, user engagement conversion rate & etc).
• Calculating accurate marketing budgets for each campaign, analyzing campaign results and ads performance, and optimizing campaigns to improve ROI.
• Collaborate with internal and external media marketing, social media teams, SEO and outsourcing.
• Be aware of clients’ competitive landscape and proactively suggest strategies to help our clients remain at the forefront of their industries.
• Stay up-to-date with the latest social media trends, tools, and best practices to continuously improve our social media presence.

Qualifications

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Business Development and Sales

Industry : Advertising Services

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