Senior Channel Marketing – Industrial Automation & Digital Energy

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The Channel Marketing Senior Specialist plays a pivotal role in accelerating growth and market share for the Industrial Automation (IA) & Digital Energy (DE) divisions by developing and executing channel strategies that empower and engage key partners—System Integrators, EcoXperts, OEMs, Distributors, and Tier 2 partners such as Panel Builders, and Dealers. This role is instrumental in building a loyal, self-sustaining ecosystem that delivers differentiated value through Schneider Electric’s solutions.

Key Responsibilities

• Drive channel transformation initiatives to optimize partner mix, coverage, and engagement models, ensuring alignment with AMSP priorities.
• Conduct TAM / SAM / PAM analysis to identify growth opportunities across targeted channels.
• Conduct environmental scans (e.g., SWOT, competitive analysis) to inform go-to-market plans.
• Define and evolve channel personas, integrating digital tools, training, and incentive programs to enhance partner experience and loyalty.
• Partner profiling & ecosystem development : Identify and prioritize high-potential partners using profiling tools and opportunity-fit models.
• Expand the partner ecosystem by onboarding and nurturing System Integrators, OEMs, and Tier 2 Panel Builders aligned with strategic verticals (e.g., buildings, infrastructure, manufacturing).
• Drive cross-segment synergies and upsell / cross-sell opportunities across IA and DE portfolios.
• Design and implement channel programs that enhance partner engagement, loyalty, and performance.
• Define commercial policies (rebates, MDF) and evolve channel personas through structured benefits such as training, mySchneider rewards, and digital enablement.
• Lead the deployment of scalable marketing campaigns, co-branded initiatives, and digital tools to support partner-led demand generation.
• Track and analyze channel performance using KPIs and dashboards to ensure program effectiveness and partner contribution to sales.
• Continuously refine strategies based on data insights and market feedback.
• Deliver best-in-class partner experiences through tailored enablement journeys, including online learning, instructor-led sessions, and job aids.
• Collaborate with internal stakeholders (Sales, Offer Marketing, Pricing, Commercial Excellence) to ensure alignment and execution excellence.

Qualifications

About IMPACT

Looking to make an IMPACT with your career? When you join Schneider Electric, our values and behaviors support a great culture and business success. We believe IMPACT values — Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork — start with us. IMPACT invites you to join Schneider Electric to turn sustainability ambition into actions and contribute to a more resilient, efficient, and sustainable world. We seek IMPACT Makers who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization.

Become an IMPACT Maker with Schneider Electric — apply today!

Company at a glance

€36 billion global revenue; +13% organic growth; 150,000+ employees in 100+ countries; #1 on the Global 100 World’s most sustainable corporations.

Additional notes

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and inclusion is one of our core values. We believe our differences make us stronger as a company and as individuals.

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic.

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