Head of Marketing (Ecommerce & Growth)

About UsPurelyB is a leading wellness brand that modernizes ancient Malaysian herbal remedies into natural superfood supplements for the modern lifestyle. Backed by science and rooted in tradition, our mission is to improve lives through accessible, natural solutions for gut health, skin, immunity, mental clarity, and respiratory wellness.We’re now entering an exciting growth phase across Asia and the U.S., and we’re looking for a dynamic and strategic Head of Marketing to lead the next phase of our journey.Role OverviewAs the Head of Marketing (Ecommerce and Growth), you will be responsible for leading the entire marketing function across strategy, operations, and execution—owning digital growth, campaign performance, brand storytelling, and team leadership.You will report directly to the CEO and work closely with cross-functional teams to drive revenue and brand impact through creative, performance-driven campaigns, world-class ecommerce experiences, affiliate and influencer programs, and meaningful partnerships.This is a high-impact leadership role ideal for a results-driven digital marketer with strong ecommerce experience and an eye for creative excellence.Key Responsibilities1. Strategic Marketing Leadership

• Own and lead the overall ecommerce and digital marketing strategy to drive customer acquisition, retention, and sales growth.
• Develop integrated marketing plans and campaign calendars aligned with product launches, promotions, and brand initiatives.
• Collaborate closely with the CEO and Growth Marketing Manager to align on KPIs, priorities, and growth strategies.2. Campaign Planning and Execution
• Lead the ideation and execution of impactful digital campaigns across email, paid media, organic content, and partnerships.
• Ensure all campaigns are on-brand, on-time, and optimized for high conversion and ROI.
• Collaborate with the creative team to develop compelling storytelling and high-converting visuals.3. Ecommerce Strategy and Website Optimization
• Oversee Shopify website strategy and performance; guide CRO (conversion rate optimization), landing page design, content, and customer journey enhancements.
• Work with tech and design teams to plan and execute product launches, promotions, and bundle campaigns.
• Analyze funnel performance and user behavior to identify conversion opportunities and implement changes.4. Affiliate and Partnership Marketing
• Lead and scale the affiliate marketing program (via Social Snowball or other platforms), managing affiliate recruitment, communication, and performance.
• Identify and nurture strategic brand collaborations, retail partners, and influencer ambassadors to drive reach and revenue.
• Own partnership sales goals and regularly report on performance metrics and ROI.5. Team Management and Leadership
• Lead and manage the marketing team including :
• Content Creators
• Social Media executive
• Performance Marketing Specialist
• Marketing Operations Executive
• Strategic Partnerships and Community Lead
• Marketing Agencies
• Multimedia Designer
• Provide clear direction, mentorship, and performance accountability across the team.
• Foster a culture of creativity, data-driven decision-making, ownership, and collaboration.

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