Marketing Specialist

What will you do?

• Take part in account-based marketing campaigns where research is heavily required to formulate a more substantial understanding of a prospect’s organization
• Perform list / data scrubbing work to provide targeted information for campaigns
• Experience with extracting data and / or contact lists from CRM and Martech platforms for campaign / reporting purposes.
• Collaborate with the campaign team to develop detailed and deliver marketing strategies in line with the requirements of the project
• Exposure to HTML email marketing : coding, testing, optimization, and best practices
• Build, manage and optimize content for the website and manage paid advertisement and / or search / display / social campaigns
• Audit campaigns and adjust to accurately and evenly spend / pace with client advertising budgets and business goals
• Assist in updating website content and build landing pages. Knowledge of WordPress, HubSpot, and HTML is an advantage
• Identify relevant & impactful business information about prospects and recommend different angles of approach for the sales team to have an effective first meeting
• Track and analyze website traffic flow and attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
• Effectively communicate wins, identify trends, and proactively offer campaign suggestions; able to communicate complex ideas effectively

What do you need to succeed?

Strong preference :

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