Trade & Retail Marketing Manager / Lead

Overview

Senior Manager, Marketing role focusing on trade marketing and loyalty programs within the building materials industry.

Responsibilities

• Develop and execute trade marketing plans to support product launches, retail promotions, and sales growth.
• Drive retail visibility programs : in-store displays, merchandising, POSM, and digital-to-retail activations.
• Partner with the Distribution Sales team to support channel growth initiatives and ensure alignment with business objectives.
• Co-lead the rollout and growth of Sika MY Rewards loyalty program, managing retailer onboarding, engagement, and reward redemption activities.
• Monitor and analyze loyalty program performance, providing insights and recommendations to increase adoption and retention.
• Work closely with Sales and Marketing teams to design end-user promotions that link to loyalty rewards.
• Manage retail events, dealer meetings, and training sessions, with a focus on loyalty and engagement.
• Track competitor activities, industry trends, and retailer needs to recommend improvements.
• Report on the effectiveness of trade, retail, and loyalty programs, ensuring ROI-driven decision making.

Qualifications

About Sika

Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industrial manufacturing. Sika has subsidiaries in 102 countries around the world and, in over 400 factories, produces innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation sector toward greater environmental compatibility. With more than 34,000 employees, the company generated sales of CHF 11.76 billion in 2024.

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