Marketing Executive

As a Marketing Executive in a manufacturing company in Malaysia, your role would involve identifying new business opportunities, building strategic partnerships, and driving growth initiatives. Here's a detailed job description for this position :

Market Research and Analysis :

Conducting market research to identify potential customers, market trends, and competitive landscape.

• Analyzing industry dynamics, regulatory changes, and emerging opportunities.

Identifying New Business Opportunities :

Prospecting and qualifying leads to expand the company's customer base.

Strategic Planning :

Developing and implementing business development strategies aligned with company goals.

Building Strategic Partnerships :

Establishing and nurturing relationships with key stakeholders, including customers, suppliers, distributors, and government agencies.

Sales and Marketing Support :

Supporting sales and marketing teams in identifying and pursuing new business opportunities.

Lead Generation and Pipeline Management :

Generating leads through networking, cold calling, referrals, and industry events.

Customer Relationship Management (CRM) :

Managing customer relationships and ensuring high levels of customer satisfaction.

Market Expansion and Entry Strategies :

Identifying opportunities for market expansion or entry into new geographic regions or industry sectors.

Project Management :

Leading cross-functional teams to execute NPI development projects and initiatives.

Performance Measurement and Reporting :

Tracking key performance indicators (KPIs) such as revenue growth, customer acquisition costs, and profitability.

Compliance and Ethics :

Ensuring compliance with relevant laws, regulations, and industry standards in all business development activities.

Qualifications for a Business Development Executive position in a manufacturing company in Malaysia typically include a combination of education, skills, and experience. Here's a breakdown of the qualifications often sought after for this role :

Education :

Bachelor's degree in Business Administration, Marketing, Economics, Engineering, or a related field. A master's degree in Business Administration (MBA) can be advantageous but is not always required.

Industry Knowledge :

Strong understanding of the manufacturing industry, including knowledge of manufacturing processes, supply chain management, and industry trends.

Business Development Skills :

Proven experience in business development, sales, or marketing roles, preferably within the manufacturing industry.

Market Research and Analysis :

Proficiency in conducting market research and competitive analysis to identify market trends, customer needs, and growth opportunities.

Communication and Presentation Skills :

Excellent verbal and written communication skills in English and Malay, with the ability to effectively communicate complex ideas and proposals.

Strategic Thinking and Planning :

Strategic mindset with the ability to think critically, analyze business situations, and develop actionable plans to achieve business objectives.

Project Management Skills :

Proficiency in project management techniques to plan, organize, and coordinate business development projects effectively.

Financial Acumen :

Basic understanding of financial principles and metrics such as revenue, profitability, and return on investment (ROI).

Cross-functional Collaboration :

Strong teamwork and collaboration skills to work effectively with cross-functional teams, including sales, marketing, operations, and finance.

Adaptability and Resilience :

Flexibility to adapt to changing market conditions, customer needs, and business priorities.

Ethical Conduct :

Commitment to ethical conduct and compliance with relevant laws, regulations, and company policies in all business dealings.