The Assistant Manager (AM) leads student recruitment, supervises Education Counsellors, and bridges management with the Sales team to achieve strategic objectives and maintain operational excellence.
Key Responsibilities
- Actively participate in sales activities such as Open Days, education fairs, exhibitions, roadshows, school visits, and recruitment campaigns to attract new students.
- Promote University programmes to prospective students and parents through persuasive and professional communication.
- Drive new student recruitment by counselling and converting potential students into enrollments.
- Encourage and facilitate the progression of current students into higher-level programmes.
- Consistently meet individual sales targets while contributing to departmental objectives.
- Provide accurate and up-to-date information about programmes, admissions, and career pathways.
- Undertake any additional tasks assigned by the reporting line manager.
- Execute duties in line with the Sales Department’s policies and systems.
Sales & Recruitment Target
Lead, manage, and execute student recruitment activities to achieve the University’s Centre and Group new enrollment (NE) targets.Develop and implement localized sales strategies to expand market reach and increase applications.Monitor performance metrics such as applications, conversions, and leads, ensuring timely follow-ups.Build and maintain strong relationships with agents, local councils, and community organizations to generate leads.Team Management & Supervision
Supervise daily operations of Education Counsellors to maintain productivity and adherence to SOPs.Coach, mentor, and motivate the team to meet individual and collective recruitment targets.Track KPIs (calls, leads, conversion rates, progression rates) and provide constructive performance feedback.Serve as the first point of contact for resolving student or team-related issues.Cultivate a positive and supportive work environment that fosters engagement and retention.Provide regular performance updates and market insights to the Regional Manager.Operations & Reporting
Ensure accurate reporting of sales pipelines, conversions, and market trends to the Regional Sales Manager.Manage local sales budgets, resources, and related activities efficiently.Collaborate with academic and operations teams to ensure a smooth transition from applicant to student.Qualifications & Experience
Possess at least a Bachelor’s degree or higher qualification.Minimum 3–5 years of experience in student recruitment, sales, or education counselling.Previous experience in supervising or leading a team is preferred.Demonstrated success in meeting sales or recruitment goals.Experience in higher education or a service-based industry is an advantage.Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Business Development and SalesIndustries
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