Customer Relationship Management Executive

Customer Relationship Management Executive

Overview

We’re looking for a motivated and detail-oriented CRM Executive to support the planning and execution of customer relationship initiatives. This role is ideal for someone who is passionate about creating meaningful, data-driven customer experiences. You’ll work closely with the CRM Manager and marketing team to drive customer engagement, retention, and loyalty through personalized communication strategies.

Responsibilities

• Assist in setting up and executing CRM campaigns across email, Whatsapp, app push, and other owned channels.
• Coordinate campaign timelines, audience lists, and creative assets to ensure timely and accurate delivery.
• Help monitor campaign performance and ensure proper tracking is in place.
• Support the use of customer data to segment audiences based on behavior, preferences, and lifecycle stages.
• Work with the team to tailor messaging for different customer segments to increase engagement and retention.
• Assist in building and maintaining automated customer journeys (e.g., welcome, activation, churn prevention, reactivation).
• Test and troubleshoot customer journeys to ensure correct logic, timing, and delivery.
• Compile CRM reports and dashboards to measure campaign effectiveness and customer engagement.
• Help analyze key performance indicators (open rates, CTR, conversions, etc.) and suggest areas for improvement.
• Learn and use CRM tools (e.g., Netcore, MoEngage, CleverTap, or similar) to execute campaigns and manage customer data.
• Maintain database hygiene and ensure data accuracy in CRM systems.

Qualifications

Details

Location & Compensation

Location : Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Salary : MYR 2,800.00 – MYR 3,000.00

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