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Assistant Vice President, Consumer Deposits Product

Assistant Vice President, Consumer Deposits Product

Alliance Bank Malaysia BerhadKuala Lumpur, Kuala Lumpur, Malaysia
30+ hari lalu
Penerangan pekerjaan

Assistant Vice President, Consumer Deposits Product

Overview

Propose & Implement Initiatives to Drive CASA Acquisition

  • Propose and implement CASA acquisition initiatives (from conceptualization to implementation) in line with CASA account and customer growth targets set for the financial year
  • Work in hand with CSD on sourcing partnerships for new CASA acquisition
  • Align decision-making stakeholders from conceptualization to proposals
  • Align marketing on creative and communications strategy and execution to be in line with set objectives and timelines
  • Align CSD on set and agreed objectives
  • Conduct performance reviews of initiatives with Marketing and CSD to lower cost of acquisition from digital channels and improve digital marketing performances
  • Conduct periodic performance reviews of new CASA momentum and propose initiatives to close gaps

Overview

Propose & Implement Initiatives to Drive FD Balances growth from open market sourcing

  • Propose and implement segmented and mass FD initiatives (from conceptualization to implementation) in line with FD balance growth targets set for the financial year and NTB acquisitions
  • Align decision-making stakeholders from concept to proposals
  • Align marketing on creative and communications strategy and execution to be in line with set objectives and timelines
  • Align CSD on set and agreed objectives
  • Conduct performance reviews of initiatives with Marketing and CSD to lower cost of acquisition from digital channels and improve digital marketing performances
  • Conduct periodic performance reviews on FD balances

    • Digital Channels & Product Marketing

  • Execute initiatives for digital channels acquisitions and product marketing
  • Focus on the growth of CASA acquisition with digitized channels eKYC
  • Set up effective marketing performance tool platforms (e.g., Insider) to track customer behavior on landings from ABMB marketing assets
  • Craft and propose product messaging with marketing to differentiate new and existing products with unique selling points
  • Communicate the vision and value of new products to the sales team (Telesales & Branch sales) and develop sales tools that facilitate selling
  • Plan and participate in the launch of new services (e.g., eKYC) and products with product teams
  • Leverage marketing performance to improve customer experience
  • Conduct performance reviews of initiatives with Marketing and CSD to optimize results

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Other
  • Industries : Banking

    • #J-18808-Ljbffr

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