[Publishing Center] Game Publishing Lead, Malaysia (Business Development & Campus Marketing)(A16413)

(Publishing Center) Game Publishing Lead, Malaysia (Business Development & Campus Marketing)(A16413)

2 days ago Be among the first 25 applicants

Responsibilities

• Build key brand partnerships to acquire new players and push the MLBB brand forward. Systematically identify, contact and maintain long-term BD partnerships with top local brands, developing resource-exchange models to enhance local influence and target user coverage.
• Build and nurture relationships with key stakeholders such as school administrators, student organizations and government bodies to drive support and ensure full compliance for all activities, mitigating legal and reputational risks.
• Drive scaled local publishing programs to grow esports in educational institutions. Strategize, develop and implement scalable ecosystem programs (student club partnerships, campus ambassador programs, government programs, tournaments) across educational institutions.
• Lead the growth of the local team while developing best‑practice strategies, KPIs and SOPs. Lead, inspire and grow the capabilities of the MY local team. Develop and evolve key market strategies accounting for business goals, local insights and available resources. Define, track and analyze KPIs for all activities. Develop and implement key SOPs for activities while collaborating with other stakeholders internally (central teams, esports, etc.) and externally (brands, agencies, schools, etc.) to drive business outcomes.

Qualifications

Job Details

Benefits

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