Digital Marketing Senior Specialist

Location : PEOPLElogy Group Berhad | Department : Marketing – B2C

We are looking for a highly skilled and strategic Digital Marketing Senior Specialist to take ownership of our paid advertising and performance marketing initiatives. This role requires not just technical expertise but also a strong ability to connect campaign results with business goals. You'll play a pivotal role in scaling our B2C presence, driving qualified leads, and ensuring measurable returns on marketing spend.

Key Responsibilities :

• Develop and execute end-to-end paid media campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
• Lead content planning and execution for digital ad creatives, ensuring messaging is aligned with the brand voice and resonates with the target audience.
• Optimize campaigns continuously to drive better CPL, CTR, conversion rates, and ROI, using advanced analytics and A / B testing methods.
• Collaborate with the content, creative, and automation teams to ensure integrated marketing campaigns that guide prospects seamlessly through the funnel.
• Leverage data-driven insights to refine customer targeting and segmentation strategies.
• Conduct competitor and market research to stay ahead of industry benchmarks and trends.
• Prepare and present detailed performance reports to top management, highlighting insights, learnings, and opportunities for growth.
• Provide leadership on ad-hoc marketing projects, ensuring flexibility in delivering results across multiple channels.
• Contribute to the development of a scalable marketing framework that can be applied across future campaigns.
• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Provide analytical reporting of campaigns to stakeholders

What We're Looking For :