Product Marketing Assistant Manager(Home Appliance)

Responsible to define the consumer targeting, segmentation as well as product positioning and develop relevant marketing communication campaigns, and collaterals

Planning and execution of GTM, growth, lead generation, and retention marketing campaigns

Monitoring and reporting on the performance of products and campaigns

Collaborating with a variety of teams (design, content, digital, product, and sales) to create and implement marketing campaigns.

By providing feedback and conducting surveys, you can have an impact on product development.

Conducting user research (interviews with customers, surveys, and market analysis, for example) to inform positioning, persona development, and the mapping of the user journey.

Identifying and promoting customer success stories, data points, and product differentiators.

Assess critical assumptions and variables that influence market research conclusions

Conduct in-depth competitive analysis to determine how our products compare in terms of feature set, pricing, and market positioning to those of competitors.

Attending events to broaden one's knowledge of the industry / product

Requirements

Over three years of experience in product marketing management, Marcom, or brand marketing management is required; product : Washing Machine

Experience in digital and content marketing is compulsory.

Experience with email marketing and agency / media management

Excellent organizational abilities and the ability to manage multiple projects simultaneously

Capable of translating complex technology product messages into customer-facing business and technology content. Excellent written communication, presentation, and delivery skills.

Strong analytical abilities and excellent with MS excel, Power Point, Words

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