Digital marketing

Overview

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Responsibilities

Develop effective people connections and coordinate work with the internal teams, namely marketing campaign teams, Marketing Solutions, and Key Account Managers Use agile testing (A / B, multivariate) to step change toward improved results over time Ensure meaningful Performance Marketing insights and reporting Able to provide troubleshooting support for external parties for campaign optimization on Google and Facebook Managing and optimizing ads on Google and Facebook, while concurrently owning day-to-day optimization of campaigns Routinely analyze, review and report campaign performance Identify opportunity areas for growth and improvement Work closely with other digital marketing / campaigns members to ensure that media is aligned to business objectives Job Requirements

Bachelor's degree is required 3 - 5 years experience managing online campaigns and performance marketing (shopping preferable) Experience with Facebook and Google ad buys and execution Expert fluency with customer acquisition methodologies including optimising cost per acquisition, retention and lifetime value metrics Analytical - high competency with Google analytics, Excel (and the rest of MS Office) and a good head for numbers and working with large data sets Self-starter who can hit the ground running and a passion for achieving great things Demonstrable interest in e-commerce marketing and the knowledge of other online marketing channels and their interactions with each other Understanding of commercial indicators, market conditions and competitors Ability to deliver work on time and thrive in a dynamic environment Hands-on approach with very strong attention to detail

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