B2B Commerce Sales Manager (Modern Trade, General Trade & Trade Marketing)

B2B Commerce Sales Manager (Modern Trade, General Trade & Trade Marketing) at Tap Growth ai

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About Our Client

A FMCG company that provides natural healthy lifestyle food products which supply, import, repack, and distribute organic and healthy food products into supermarkets, pharmacies, organic outlets, fruit shops and others all around Malaysia.

Job Responsibilities

• Sales Leadership & Team Management - Lead, coach, and guide the Modern Trade and General Trade sales teams to achieve monthly, quarterly, and annual sales targets.
• Set clear performance goals and conduct regular performance reviews, ensuring team alignment with company direction.
• Build a strong sales culture focused on execution excellence, customer relationship building, and results.
• Channel & Account Management - Drive growth across Modern Trade and General Trade channels by expanding product listings, distribution, and in-store execution.
• Maintain and strengthen relationships with key buyers, category managers, and distributors to achieve win‑win partnerships.
• Negotiate trading terms, pricing, and promotional agreements in line with company strategy.
• Identify and onboard new business opportunities and accounts to expand market coverage and category penetration.
• Trade Marketing & Activation - Work closely with the marketing team to plan and execute trade marketing activities that enhance brand visibility and conversion.
• Strategize and implement effective in‑store promotions, planograms, displays, and sampling activities.
• Manage A&P (Advertising & Promotion) budgets to ensure efficient spending and measurable returns.
• Track and evaluate trade marketing effectiveness through sales uplift, ROI, and market feedback.
• Sales Planning & Operations - Develop and monitor channel sales plans, ensuring alignment with overall company targets and brand strategies.
• Collaborate with supply chain and marketing teams for accurate demand planning, stock availability, and timely execution of trade programs.
• Analyze market trends, competitor activities, and category performance to guide sales strategy and tactical decisions.
• Reporting & Business Insights - Provide timely sales reports, forecasts, and market analysis to management.
• Monitor sales performance by channel, key account, and product category to identify gaps and corrective actions.
• Offer data‑driven insights and recommendations to improve sales productivity and channel profitability.

Job Requirements

Remuneration

Up to MYR 15,000

Working Location

Selayang, Selangor

Consultant In-charge

Kah Wai | | (WhatsApp text only)

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