Lead Generation Specialist

Overview

Lead Generation Specialist at vibefam WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia. Vibefam is a fast-growing SaaS company powering Asia’s fitness businesses with class scheduling, payments, marketing, and growth tools. We’re looking for a lead generation specialist who can own and execute end-to-end strategies — building scalable funnels, optimizing campaigns, and ensuring our sales team has a steady flow of qualified appointments.

Key Responsibilities

• Build and own the lead generation funnel to drive qualified leads and sales appointments.
• Take ownership of Vibefam’s website – ensuring it’s SEO-optimized, conversion-focused, and aligned with lead generation goals.
• Develop and manage lead magnets (eBooks, guides, webinars, landing pages, etc.) to capture inbound demand.
• Run outbound and inbound lead generation campaigns, leveraging email, LinkedIn, paid ads, and partnerships.
• Implement AI automations and workflows to scale outreach, lead nurturing, and qualification processes.
• Manage HubSpot CRM – ensuring leads are captured, segmented, and nurtured effectively through automated workflows.
• Measure and optimize campaign performance to maximize lead-to-appointment conversion rates.
• Collaborate closely with the sales team to align campaigns with outreach strategies and feedback loops.

Requirements

Nice-to-Have

Seniority level

Employment type

Job function

Industries

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