Travel Retail Training Specialist

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

BAT Malaysia has an exciting opportunity for a Travel Retail Training Specialist.

The Travel Retail Training Specialist drives the design and delivery of impactful training programs that enhance product knowledge, selling skills, and customer service excellence. By managing Brand Ambassador training, aligning with brand strategies, and customizing content by region and channel, the role supports in-store execution, NPI launches, and long-term business growth.

Your key responsibilities will include :

• Design and deliver engaging training sessions and e-learning modules to enhance product knowledge, NPI training, and customer service excellence.
• Develop, organize, and implement training programs specifically for Brand Ambassadors across markets, aligned with brand and organizational objectives.
• Manage and coordinate the global training calendar across all product categories, ensuring content is customized to suit regional, category, and channel-specific needs.
• Monitor and evaluate training effectiveness through assessments, feedback, and performance metrics, while maintaining and updating training materials to reflect each market’s portfolio.
• Collaborate with Trade and external stakeholders to identify training needs, lead brand and category training campaigns, and partner with vendors for specialized initiatives.

What are we looking for?

What we offer you?

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals. We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and / or starting an own venture). Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here. If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

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