Section Head, Deposit Business (Product Development)

Section Head, Deposit Business (Product Development)

Affin Group WP, Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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Job Summary

The Section Head, Product Development is responsible for driving the overall strategy, design, development, and management of deposit products to strengthen customer acquisition, engagement, and retention. This role requires a strong understanding of market dynamics, customer behavior, and regulatory requirements to ensure that deposit offerings remain competitive, innovative, and profitable. The incumbent will work closely with cross‑functional teams including Marketing, Sales, Operations, IT, Risk Management, and Compliance to deliver customer‑centric deposit solutions aligned with the Bank’s strategic objectives and market demands.

Job Responsibilities

• Lead the formulation and execution of strategic product roadmaps for deposit products, including savings accounts, current accounts, fixed deposits, debit cards, and digital wallets (e‑wallets).
• Conduct market research and analysis to identify emerging trends, customer needs, and business opportunities for deposit product innovation.
• Oversee the end‑to‑end product development process, from concept creation and feasibility studies to product launch and post‑implementation review.
• Ensure all deposit products comply with regulatory requirements, internal policies, and risk management frameworks.
• Collaborate with Operations and IT teams to enhance automation, digitalization, and efficiency in deposit product delivery.
• Lead and coordinate User Acceptance Testing (UAT) activities for deposit‑related projects and system enhancements.
• Drive the development and continuous improvement of e‑wallet and other digital deposit solutions to promote financial inclusion and digital adoption.
• Work closely with Marketing and Sales teams to plan product launches, campaigns, and customer engagement initiatives.
• Participate in cross‑functional strategic projects to enhance business growth, risk governance, and regulatory compliance across the deposit portfolio.

Job Requirements

Seniority level

Director

Employment type

Full‑time

Job function

Business Development and Sales

Industries

Banking

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