sales manager

Job Brief

We are a professional fishing tackle manufacturer, distributor, and wholesaler, distributor, headquartered in Bukit Mertajam, Penang, Malaysia. Renowned for our handmade fishing lures, we have grown into Malaysia's leading specialist snakehead fishing equipment brand, serving over 600 dealers and a thriving community of more than 400,000 loyal followers on social media.

We are committed to ESG initiatives, leading sustainable fishing efforts through biodegradable hooks, artificial bait promotion, and social impact programs that support local employment and education.

We are growing and now we are looking for talent to join our team to grow with us

We are seeking a Sales Manager to lead our dealer sales operations and support our growth across Malaysia's fishing tackle market. In this role, you will build a deep understanding of our brand, product line and dealer network strategies through structured and hands-on training conducted within our headquarters. You will lead a team of sales executives, develop effective dealer management systems and drive revenue growth through strategic sales planning, incentive programs and market expansion initiatives. This is a key leadership role requiring strong people management, sales execution and a deep understanding of dealer-based distribution within the fishing industry.

POSITION SUMMARY

The Sales Manager will oversee and execute EXP Fishing's dealer sales strategy across Malaysia. This role is responsible for managing dealer relationships, growing market share and aligning sales performance with company revenue and profit goals. The Sales Manager leads the sales team, sets targets, monitors performance and collaborates closely with the management, product and marketing teams to ensure smooth communication of market insights and sales results.

PRINCIPLE DUTIES AND RESPONSIBILITIES

1.     Sales Strategy & Planning

• Develop and execute monthly and quarterly sales strategies aligned with company revenue and profit goals.
• Set sales targets, monitor KPI and adjust strategies to achieve consistent growth and market penetration.
• Propose dealer discounts, incentive structures and seasonal promotions to management for approval.
• Conduct market analysis to identify customer needs, trends, and competitor activities.
• Manage offline marketing budget and ensure efficient use of resources.

2.     Brand Management & Communications

3.     Dealer Management & Market Development

4.     Team Leadership & Performance

5.     Sales Reporting & Analysis

6.     Operational & Cross-Functional Support

REQUIREMENTS