Head of Customer Engagement & Activation

Overview

Head of Customer Engagement & Activation — Maxis

Location : Kuala Lumpur, Malaysia

Key Responsibilities

• Strategic Leadership & Activation Planning : Serve as the strategic owner for all B2B events (physical / virtual), sponsorships, and activations, ensuring alignment with marketing and sales objectives for each business segment.
• MBIC Management : Manage the Maxis Business Innovation Centre (MBIC) as a state-of-the-art experiential showcase, overseeing daily operations, content updates, and technology infrastructure to maximize high-value customer engagements and sales enablement.
• Activation & Experience Execution : Drive operational excellence and end-to-end execution of events and activations, including budget management, venue selection, vendor relationships, and on-site delivery.
• Cross-functional Collaboration & Stakeholder Management : Collaborate with Segment Marketing and Sales to tailor activations, manage internal stakeholders and external partners, and ensure seamless lead handoffs and follow-up.
• Performance Management & Accountability : Own the pillar budget, define and track KPIs (attendance, engagement, lead generation, pipeline contribution, customer satisfaction), and provide data-driven reports to senior management.
• Team Leadership & People Management : Lead a team of Events & Activation Specialists and Innovation Centre Specialists; foster creativity, accountability, and professional development.

Requirements

Preferred skills

What’s next?

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

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