Marketing & Growth Strategy Director

About the Role

This role combines brand marketing , campaign strategy , and revenue optimization . You will guide two key teams — Marketing (events, partnerships, brand campaigns) and Growth (promotions, pricing, loyalty, membership) — to drive both brand visibility and commercial outcomes.

The ideal candidate is a strategist with hands‑on experience using data and insights to make fast, smart commercial decisions. You’ll build scalable frameworks that link marketing creativity with measurable business growth.

Key Responsibilities

• Develop and execute integrated marketing and growth strategies that increase transactions, traffic, and customer loyalty.
• Monitor real‑time performance data and initiate agile actions to recover sales dips (e.g., targeted vouchers, time‑bound campaigns).
• Drive high‑impact collaborations, sponsorships, and local brand partnerships .
• Oversee launch strategies for new products — pricing, promotion, and market rollout.
• Establish data dashboards and KPIs to evaluate marketing and campaign ROI.
• Build synergy between marketing and growth teams, aligning objectives and communication.
• Collaborate cross‑functionally with Operations, Commercial, and HQ counterparts to ensure execution excellence.
• Lead and mentor a team of managers and specialists toward shared performance goals.

Key Requirements

If you are keen in playing a central role in shaping how a fast‑growing international consumer brand builds its presence in Malaysia, do click "apply" or share your contact details to for a confidential chat.

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