General Manager (Mandarin)

Job Responsibilities

• Develop and execute the national downstream sales strategy in alignment with company objectives.
• Achieve revenue, volume, and market share targets across all channels.
• Implement pricing, promotions, and discounting structures in line with brand and financial guidelines.
• Drive numeric and weighted distribution growth in targeted outlets nationwide.
• Build, strengthen, and manage relationships with distributors, wholesalers, key accounts, and retailers.
• Lead negotiations with key accounts (e.g., hypermarkets, supermarkets, convenience stores, pharmacies).
• Ensure effective in-store execution including visibility, merchandising, and planogram compliance.
• Monitor sell-in vs. sell-out performance and implement corrective actions where required.
• Lead, coach, and develop a national sales team including regional sales managers, supervisors, and promoters.
• Set clear KPIs, monitor field performance, and enforce accountability across sales teams.
• Conduct regular sales reviews, territory audits, and market visits.
• Ensure sales team capability building (negotiation, trade execution, performance management).
• Collaborate with Trade Marketing & Branding teams to design and implement consumer promotions, trade campaigns, and seasonal programs.
• Provide field feedback to marketing on consumer trends, competitive activities, and pricing dynamics.
• Ensure alignment between sales execution and upstream brand / marketing initiatives.
• Track market trends, competitor activities, and category dynamics to inform strategy.
• Provide timely and accurate sales forecasting, reporting, and market intelligence to management.
• Ensure compliance with company policies, pricing controls, and regulatory requirements.

Job Requirements

Competency

Job Benefits

Seniority Level

Associate

Employment Type

Full-time

Job Function

Other

Industries

Executive Offices

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