Integrated Brand & Marketing Manager, Kuala Lumpur

Brand Marketing Managet @ Milieu Insight (KL Office)

What we do?

Milieu Insight is a consumer research and analytics company. We help businesses thrive in a data-driven world of rapid change, where the need for reliable, quick information to make strategic decisions has never been greater. We believe in the transformative power of going beyond insights and we’re driven by our passion to understand people - how they think, feel and act. Through smart automation, best-in-class technology, a core focus on user experience, and most importantly, an amazing team, we collect and deliver consumer insight like no other research company around.

How we do it?

We collect our data through a proprietary mobile app known as Milieu Surveys (just search for it in the Singapore, Malaysia, Vietnam, Indonesia, Philippines & Thailand app stores if you’d like to give it a spin). The opinions shared by our community of panellists are synthesised through our proprietary algorithms, allowing us to gain a deep understanding of what drives their personal and social motivations, as well as their consumption habits.

What motivates us (and hopefully you)?

We’re a team of explorers, always looking for new, better and more effective ways of working in our craft. Our curiosity pushes us to challenge the status quo, design and build cutting edge solutions, and even challenge our clients to embrace new ways of thinking about and using consumer insight. So if you’re someone who isn’t comfortable wandering off the beaten track and challenging convention, we’re probably not the right fit for each other. But if you are, read on!

So, what about the role?

The Brand & Integrated Marketing Manager will lead brand storytelling, campaign strategy, and integrated marketing execution for our Decision Intelligence (DI) solution narrative and key products; Portrait, BrandVantage and Templated Study.

This role sits at the intersection of creativity and insight : driving awareness of our new positioning in the DI category, while ensuring every campaign and asset is anchored in measurable impact. You'll partner cross-functionally with Product, Research, and Commercial teams to translate complex capabilities into clear, compelling narratives that build brand equity and generate commercial outcomes.

Key roles

1. Brand Positioning & Storytelling

• Define and articulate the Decision Intelligence (DI) narrative and ensure it's consistently embedded across all marketing and GTM touchpoints.
• Own the brand positioning and messaging frameworks for Portrait, BrandVantage, and Templated Study, ensuring each aligns with the overarching DI story.
• Translate customer and market insights into differentiated proof points and messaging that highlight the value of DI solutions.
• Work with Product and Research to capture customer impact stories and integrate them into brand and campaign assets.
• Safeguard tone of voice, identity, and message consistency across campaigns, content, and channels.
• Plan, develop, and execute integrated marketing campaigns that communicate the DI value proposition and drive awareness, engagement, and demand across digital, content, social, and events.
• Own the campaign roadmap and GTM plans for Portrait, BrandVantage, and Templated Study, aligning them to commercial priorities and market opportunities.
• Work with the Head of Digital to integrate paid and owned channel strategies, and with Marketing Operations to ensure campaign tracking and reporting accuracy.
• Manage campaign timelines, budgets, and post-launch reviews to ensure on-time, high-quality delivery.
• Work with agencies or freelancers for creative or media execution where needed.

3. Integrated Marketing Analytics (IMA)

4. Integrated Marketing Analytics (IMA)

Requirements

Working at Milieu - How’d you know you’re a good fit?

Why join Milieu?

We’re going to be honest here. If you grew up dreaming of working for an established, well known company with an office in a swanky building, Milieu will probably not be for you!

On the contrary, we would love to have a chat with you if most of the following statements describe who you are :

Regardless of your past professional experience, at Milieu we will embrace your interests and strengths and try to develop them in the right way. We’ll ensure that you leave us not only with the nuts and bolts of our business, but also with experiences and skills that you can use for the rest of your life.

So if all of this sounds great, we’d love to meet you. So let’s talk!

Be part of our teams

Eager to join Milieu but not seeing the perfect role just yet?

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