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Head of Trade Marketing (FMCG-F&B) - hybrid work
JAC RecruitmentKuala Lumpur, Kuala Lumpur, Malaysia30+ hari lalu
Penerangan pekerjaanBachelor's Degree in Marketing and / or Business Administration or equivalent; Master’s degree is an advantage. Minimum 10 years of professional Trade Marketing experience. Knowledge of Marketing and Trade Marketing in FMCG or food industries. Strong business acumen and industry expertise. Analytical skills and ability to develop promotional strategies in a fast-paced environment. Effective communication, presentation, and influencing skills at all organizational levels. Leadership qualities including team motivation, conflict resolution, and customer service skills. Continuous learning attitude through daily work, feedback, and training. People management skills, including coaching and mentoring. Proficiency in English and Malay; Mandarin is an advantage.
Head of Trade Marketing (FMCG-F&B) - hybrid work
Join to apply for the Head of Trade Marketing (FMCG-F&B) - hybrid work role at JAC Recruitment
A multinational FMCG (F&B) company is looking for a Trade Marketing Head mainly to develop Go-To-Market (GTM) Strategies for Malaysia and International Markets cluster to drive business growth, including distribution, visibility, new product launches, and promotions.
Key Responsibilities :
- Build and drive sales business plan for Malaysia and International Market Cluster.
- Achieve shipment sales (STD), drive distribution, visibility, and manage trade spend expenses within budget for the cluster.
- Develop Go To Market plans to drive sales growth and oversee implementation across all channels.
- Collaborate with internal and distributor sales teams to enhance sell-out (STT) growth, distribution, and visibility goals.
- Coordinate between Marketing and Sales teams to create initiatives such as NPD, range, and pack sizes, implementable in trade, measurable, and aimed at increasing sales in MY, SG, and AU.
- Control and analyze trade spending to maximize ROI.
- Develop mid- to long-term sales strategies focusing on channel prioritization.
- Set up data analytics, track, and review sales analytics across all categories in the cluster.
- Review past in-trade activities and promotions timely and accurately.
- Evaluate trade programs and recommend actions to keep the sales team focused and ensure excellent execution.
- Design trade programs for both MT and GT across cluster markets, including demand creation and new user programs.
- Manage all trade launches, initiatives, and develop trade visuals for all categories.
- Create sales toolkits for key campaigns and NPD launches.
- Lead sales and business development for the F&B channel, developing and executing trade and shopper programs to grow HoReCa business.
Requirements :
Location
KL, Malaysia
Seniority level
Executive
Employment type
Full-time
Job function
Marketing and Sales
Industries
Staffing and Recruiting
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Head Of Marketing • Kuala Lumpur, Kuala Lumpur, Malaysia
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